The Indian consumers are on a roll. The average amount spent by the Indian middle and upper middle class has risen astronomically in the last 10 years. The Indian market is huge and multi-national companies are just coming to grip with its big potential. At such a time, everything which can be put in a can and sold is being grabbed with both hands. So, can the media be behind? In the race for TRPs and viewer ships; ethics, morality and responsibility is languishing behind, unable to keep pace with the changing values. Private News Channels are concerned about TRPs and TRPs alone ignoring the way those ratings are achieved.

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Youngsters have trouble in understanding the reason why Sachin is so admired by Indians. The stats don’t tell them the story, they find weaknesses, glitches, mistakes in them. The stats make him look good but is that all there is to Sachin?
I have been following him ever since I was hooked by his performance in the first 20/20 between Pak and India.
With Sachin it was not only about his batting. I won’t be wrong if I say that he is THE most famous and well known cricketer in the world ever. Kids look up to him even in third world countries. Only Sachin could have done an AD for milk in Saudi Arabia where there is no cricket.

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