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BCCI to auction Digital Rights for Indian matches Tommorow


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BCCI will kickstart the auction procedure for digital rights to the Indian cricket team's matches tomorrow, and will accept bids in three categories viz. global television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent (ID) and global consolidated rights (GCR).

As of now, six parties have shown interest in bidding for BCCI's digital rights tender, which includes international giants like Google and Facebook, competing with domestic heavyweights like JioTV, Star India Group's Hotstar and Sony Pictures Network India's Sony Liv app.

 

 

Beebom

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The Pakistan Cricket Board has contemptuously dismissed BCCI's  e-rights auction, declaring that, as in all matters, Pakistan was not just equal to but possibly ahead of India.

 

"What's the big deal?" Asked a PCB executive "Pakistan has a famous locality called Gulshan-e-Pakistan, national awards called Nishaan-e-Pakistan and so on.  We've had Media-e-rights since the 1970s, I am telling you, yakeen kijiye"

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