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Star India Wins E-Auction With 6138.1 Crore Bid, Completes Indian Cricket Broadcast Monopoly


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New Delhi: Star India has bagged the Board of Control for Cricket in Indian (BCCI) media rights for television and digital rights for the Indian cricket team and domestic championships from 2018 to 2023 on Thursday, after an intense bidding process that lasted three days.
 

In a first of it's kind E-action, Star India came on top against heavyweights like Sony and Jio after their bid of Rs 6138.1 Cr bagged them the prized broadcasting rights. The bidding process has ensured another huge windfall for the the BCCI as previously, Star paid Rs 3851 crore for the rights to broadcast India's home matches from 2012-2018.


BCCI acting treasurer Anirudh Chaudhury took to Twitter and his post read: "Congratulations @StarSportsIndia on bagging the BCCI Media Rights @ 6138.1 crores at an average of 60.1 crore per game."

 

Six companies, including Facebook and Google, initially entered the fray to bid for 102 matches in India from June, 2018 to March, 2023. But following scrutiny, on Star India Private Ltd, Reliance Industries Limited, and Sony Pictures Networks India Private Limited were found eligible to submit online financial bids.

 

 

https://www.news18.com/cricketnext/news/bcci-media-rights-star-india-wins-e-auction-with-6138-1-crore-bid-completes-indian-cricket-broadcast-monopoly-1709303.html

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