Videocon drops Dravid, Dhoni from advertisements

[koksmayu]

Consumer durables major Videocon today said it would pull off advertisements featuring Indian skipper Rahul Dravid and stumper Mahendra Singh Dhoni to save damage to the brand in the face of India's disappointing show at the World Cup. "We have not withdrawn the contract with Dhoni and Dravid, but we have decided to take a backseat and withdraw some of the advertisement insertions featuring the cricketers considering the public hue and cry against them," Videocon Industries Chairman and Managing Director Venugopal Dhoot said in New Delhi. India's first round exit from the World Cup after suffering defeats at the hands of Bangladesh and Sri Lanka has triggered a national outcry in the country, where cricketers have come to become revered as gods. Also, advertisers have been haggling with broadcaster Sony, which holds the rights to telecast World Cup matches in India, to renegotiate ad rates owing to fall in viewership following India's ouster from the World Cup.

[King]

Re: Videocon drops Dravid, Dhoni from advertisements Fair call, they had to otherwise their products could have taken a beating. I even saw an email floating around that had a plea for Indians to not buy products endorsed by the players.

[beetle]

Re: Videocon drops Dravid, Dhoni from advertisements The only ad with cricketers that is on air these days is pathan's ....the one for petrol. :hic: and i saw one of raina too.

[King]

Re: Videocon drops Dravid, Dhoni from advertisements

The only ad with cricketers that is on air these days is pathan's ....the one for petrol. :hic: and i saw one of raina too.

Pathan's done well then, people can't given up buying fuel :hic:

[Anakin]

Re: Videocon drops Dravid, Dhoni from advertisements And he didn't play in the WC, otherwise he'd have won the matches himself :hic:

[Chandan]

Re: Videocon drops Dravid, Dhoni from advertisements Hey koksmayu, This is a one month old news!!!

[veer]

Re: Videocon drops Dravid, Dhoni from advertisements jeeez its been a month.. it feels like there was a mega cricket even and India wasnt invited to take part.. or feels like BCCI boycotted ICC world cup in protest of not getting WC'03 payment... :tired: :tired:

[DesiChap]

Re: Videocon drops Dravid, Dhoni from advertisements They will be right back to Dhoni and Dravid's knees right after the lilliput tour

[Gaurav]

Re: Videocon drops Dravid, Dhoni from advertisements Sala I rushed my workout at gym to find that the match has not even started :lmao: Time to fix my super filling salad and park my ass in front of the PC :hic:

[Gaurav]

Re: Videocon drops Dravid, Dhoni from advertisements Munch munch... Gai in da house :wtg: :moo:

[Gaurav]

Re: Videocon drops Dravid, Dhoni from advertisements oops wrong thread

[gs]

Re: Videocon drops Dravid, Dhoni from advertisements I hope this is a first step in not over endorsing the cricketers and making TV watchable in India :chin: