SachDan Posted January 7, 2011 Share Posted January 7, 2011 Entertainment broadcaster SET Max is set to repeat mesmerising election-day television coverage. Only this time, it will be for the results of an upcoming auction of cricket stars for the ten-franchise Indian Premier League season 4 (IPL-4) . The 18-hour marathon starting Saturday will telecast the bids for over 350 players, with Gaurav Jain providing sound bites from team owners. The auction will be followed by a special studio-based wrap-up show hosted by Samir Kochchar. On both days, a star-studded team of cricket analysts and Test stars like Ayaz Menon, Navjot Singh Sidhu and Arun Lal will take viewers through the rules and regulations of the IPL and the auction. :cantstop: Besides, the channel will present analysis of the auctions, interviews with team owners and eminent guests during the lunch and tea breaks. Media planners say that with about 180 minutes of advertising space on sale, the channel has already hiked its advertising rates for the programme to around Rs 30,000 for a ten-second spot — three times a normal daytime slot. Sudha Natrajan, president & chief executive officer, Lintas Media Group, said: “There would be a lot of viewer interest in the auction. IPL is India’s most successful sporting property and a lot of viewers would be tuning in to watch which franchise would pick up their favourite players.†Planners say due to its association with cricket, film stars and glamour (Shah Rukh Khan, Shilpa Shetty and Preity Zinta are all team owners), they expect TRPs to be high. “We expect TRPs to be around 0.7-1.0, which is good considering it is a long programme. Good Test matches in which India plays like in South Africa give TRPs of 1,†adds Natrajan. However, other planner says SET Max is negotiating with its IPL-4 advertisers — they include Micromax Mobile, Samsung and LG — a pitch that would make them part of the auction broadcast on payment of a bit more. “It is an interesting property and, if it can be sustained, would be something that more companies could take advantage of next year,†said a media planner, who has been approached by SET Max. While SET Max won’t talk, it is believed that Vodafone has been roped in as a sponsor, while others that have taken spots include Procter & Gamble and Karbonn Mobile. Samsung executives said they are still in talks with the channel. SET Max, which has the broadcast rights to IPL-4 matches, is expecting to cash in on the great auction jamboree. Says Rohit Gupta, head of sales at SET Max: “Since it is a two-day event, we are not roping in sponsors, but are selling spots. The response so far has been very good and we are close to finalising the deals.†This is the first time that the channel will telecast the IPL auction live. Link to comment Share on other sites More sharing options...
gaurav92 Posted January 7, 2011 Share Posted January 7, 2011 NS Sidhu :woot: Would be funzz, but Tontee Tontee :headshake: Link to comment Share on other sites More sharing options...
Andy Posted January 7, 2011 Share Posted January 7, 2011 NS Sidhu :woot: Would be funzz' date=' but Tontee Tontee :headshake:[/quote'] Tontee Tontee > Test Kirkut. :finger: Link to comment Share on other sites More sharing options...
gaurav92 Posted January 7, 2011 Share Posted January 7, 2011 ^You failz, Test Kirkut is the baap of all Kirkut :yoyo: Link to comment Share on other sites More sharing options...
saneindian Posted January 7, 2011 Share Posted January 7, 2011 Expect Set Max to unleash a media campaign promoting IPL when the WC is on. What a travesty it will be. Link to comment Share on other sites More sharing options...
Zelig Posted January 7, 2011 Share Posted January 7, 2011 Online links for Set Max? Link to comment Share on other sites More sharing options...
gaurav92 Posted January 7, 2011 Share Posted January 7, 2011 Online links for Set Max? Google it Dumbo ! :D Link to comment Share on other sites More sharing options...
Guest prince Posted January 7, 2011 Share Posted January 7, 2011 what time will the auction start on SET MAX, indian time zone? Link to comment Share on other sites More sharing options...
achilles Posted January 7, 2011 Share Posted January 7, 2011 NS Sidhu Link to comment Share on other sites More sharing options...
ViruRulez Posted January 7, 2011 Share Posted January 7, 2011 Siddhu Paaji would be back :aha::aha: Link to comment Share on other sites More sharing options...
achilles Posted January 7, 2011 Share Posted January 7, 2011 :bhangra: O Guru..... Kamal ho gaya :bhangra: Link to comment Share on other sites More sharing options...
diegovegaz Posted January 7, 2011 Share Posted January 7, 2011 10 to 7 as per guide for tomorrow Link to comment Share on other sites More sharing options...
b555 Posted January 7, 2011 Share Posted January 7, 2011 what 10 to 7? Link to comment Share on other sites More sharing options...
Zelig Posted January 7, 2011 Share Posted January 7, 2011 Google it Dumbo ! :D I looked it up dildo but I cudn't find any :dontknow: Link to comment Share on other sites More sharing options...
Andy Posted January 7, 2011 Share Posted January 7, 2011 10 am to 7 Pm ? :ohmy: Link to comment Share on other sites More sharing options...
Guest Hiten. Posted January 7, 2011 Share Posted January 7, 2011 Are you guys serious about following a 9 hour auction ? Link to comment Share on other sites More sharing options...
ViruRulez Posted January 7, 2011 Share Posted January 7, 2011 Are you guys serious about following a 9 hour auction ? IPL is real cricket .. tontee tontee is great .. even a 24 hour auction would have been acceptable :yay::yay: Link to comment Share on other sites More sharing options...
cндябеяs Posted January 7, 2011 Share Posted January 7, 2011 Are you guys serious about following a 9 hour auction ? better than boring test matches :beee: Link to comment Share on other sites More sharing options...
Andy Posted January 7, 2011 Share Posted January 7, 2011 better than boring test matches :beee: :two_thumbs_up: Link to comment Share on other sites More sharing options...
Zelig Posted January 7, 2011 Share Posted January 7, 2011 IPL Auction >......Watching paint dry >......... > Watching Dravid batting :finger: Les Originals Link to comment Share on other sites More sharing options...
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