Soorma_Bhopali Posted December 23, 2016 Share Posted December 23, 2016 Although Ashwin has been made ICC player of the year and ICC Test cricketer of the year , why is his brand appeal still zero compared to a Kohli or even Jadeja..Are the companies biased towards a batsman or someone with skills plus showman qualities Link to comment
BeautifulGame Posted December 23, 2016 Share Posted December 23, 2016 Because popularity in India is based on ODI cricket .We Indian fans love shorter formats and players brand are build based on the popularity with fans. Being bowler probably doesnt help either.The only popular bowler I can think of is Brett Lee. sandeep and Mariyam 2 Link to comment
kosingh Posted December 23, 2016 Share Posted December 23, 2016 Because we love batsmen. SecondSlip, bowl_out and sandeep 3 Link to comment
Cricketics Posted December 23, 2016 Share Posted December 23, 2016 44 minutes ago, BeautifulGame said: Being bowler probably doesnt help either.The only popular bowler I can think of is Brett Lee. And Wasim Akram tweaker 1 Link to comment
Cricketics Posted December 23, 2016 Share Posted December 23, 2016 1 hour ago, Soorma_Bhopali said: Although Ashwin has been made ICC player of the year and ICC Test cricketer of the year , why is his brand appeal still zero compared to a Kohli or even Jadeja..Are the companies biased towards a batsman or someone with skills plus showman qualities Batsmen bring the most joy to people and increase the TV ratings of sports channels. Fans are crazy about 50s,100s hit by batsmen more than 4fers or 5fers taken by a bowlers. Unless you have a extremely special talent in your bowling like how Shoaib Akhtar was by being the fastest and Brett Lee too, it is hard for a bowler to get as much publicity. It is rightfully a batsman's game. Link to comment
sandeep Posted December 23, 2016 Share Posted December 23, 2016 38 minutes ago, Cricketics said: It is rightfully a batsman's game. Disagree about "rightfully". This perception is why India has not found too many champion bowlers. Every kid always wants to bat, bowling is too much physical "work" vs disproportionate low reward. IPL is fixing the reward bit though... Link to comment
Cricketics Posted December 23, 2016 Share Posted December 23, 2016 3 minutes ago, sandeep said: Disagree about "rightfully". This perception is why India has not found too many champion bowlers. Every kid always wants to bat, bowling is too much physical "work" vs disproportionate low reward. IPL is fixing the reward bit though... Rightfully as in the mind of the people, media and fans. I would love for it to be opposite or even but it is not as the game has become about fours and sixes. You are right about work ethic etc but stil the game is about fours and sixes. It is not like baseball where strikes are cheered. I have special love for bowlers as I am a bowler myself but I do not see bowlers being the heart beat of the game. Fours and sixes brings the crowd, always used to and always will. Hence the popularity of twenty20 and hence the popularity of the leagues like IPL and BBL. Link to comment
Cricketics Posted December 23, 2016 Share Posted December 23, 2016 2 hours ago, Soorma_Bhopali said: Although Ashwin has been made ICC player of the year and ICC Test cricketer of the year , why is his brand appeal still zero compared to a Kohli or even Jadeja..Are the companies biased towards a batsman or someone with skills plus showman qualities Btw, to answer your question I do feel that major companies in India do tend to offer bigger contracts etc to people from mostly North or Western cities or more Hindi speaking players. This is not because they are racist but just that people from such places are naturally good at speaking fluent Hindi, which along with English is the most popular language in India. Hindi speaking players naturally appeal the Indian crowd and tv audience in most of India. Also big TV channels like Star Sports etc are Hindi/English channels so they naturally pick players like Kohli etc for advertisements since he is fluent in Hindi or in the past Tendulkar who is Marathi but pretty fluent in Hindi. mishra 1 Link to comment
kosingh Posted December 23, 2016 Share Posted December 23, 2016 Which South Indian player in Indian cricket history has had the most brand value? Dravid? Link to comment
goose Posted December 23, 2016 Share Posted December 23, 2016 Does Jadeja get many endorsement deals? sandeep 1 Link to comment
mancalledsting Posted December 23, 2016 Share Posted December 23, 2016 Ashwin does not have an athletic looking physique and hence is not your ideal personality for a sports brand. Kohli, jadeja and SRT (in 1990s) do. Link to comment
kosingh Posted December 23, 2016 Share Posted December 23, 2016 So mixture of performance, batting or bowler, looks, gora or not, personality, physique etc. Fair to say even amongst bowlers, guys like Zaheer and Irfan Pathan had more brand appeal than Kumble, Ashwin or Srinath. So at least religion is not that important, although other factors listed are. sandeep and Masquerade 2 Link to comment
G_B_ Posted December 23, 2016 Share Posted December 23, 2016 Forget about Laxman I dont see Pujara getting any endorsements relative to somebody like Jadeja sandeep 1 Link to comment
BeautifulGame Posted December 23, 2016 Share Posted December 23, 2016 Which South Indian player in Indian cricket history has had the most brand value? Dravid? Azhar kosingh 1 Link to comment
punjabi_khota Posted December 23, 2016 Share Posted December 23, 2016 Kohli markets his brand well. Sachin is God. Link to comment
Temujin Khaghan Posted December 23, 2016 Share Posted December 23, 2016 (edited) its the odi performances which decide the mass fanbase of a player in India. Anyday, Yuvraj was a bigger superstar in Andhra Pradesh than VVS Laxman and Sourav Ganguly bigger than Rahul Dravid in Karnataka. Because of ODI heroics. Test heroics are like winning the Palm d'Or for intellectual movies - it gives you ultimate glory in elite circles but its the ODI heroics which are equivalent to Blockbuster movies - which the layman understands. Sachin's fanatical fanbase is not because of 51 Test centuries, its mainly because of the 49 ODI centuries. Edited December 23, 2016 by Temujin Khaghan sandeep, AuxiliA, G_B_ and 3 others 6 Link to comment
Temujin Khaghan Posted December 23, 2016 Share Posted December 23, 2016 Ashwin hasnt done anything much in ODI cricket and so his all-round genius is also not appreciated by the common man even though he is a god level player here at the ICF. If he would have won the 2015 WC for us, he would have been on a different plane as far as earnings are concerned. sandeep 1 Link to comment
kosingh Posted December 23, 2016 Share Posted December 23, 2016 I suppose "cool" factor matters. Rahul is trying desperately to break out of the typical South Indian cricketer persona, but just can't pull of a Kohli or Yuvraj. Link to comment
sandeep Posted December 23, 2016 Share Posted December 23, 2016 13 minutes ago, kosingh said: I suppose "cool" factor matters. Rahul is trying desperately to break out of the typical South Indian cricketer persona, but just can't pull of a Kohli or Yuvraj. I think Temujin nailed with regarding ODIs vs Tests, take that southie nerd chip off of your shoulder. That too with a name like "Kosingh". maniac 1 Link to comment
maniac Posted December 23, 2016 Share Posted December 23, 2016 4 hours ago, BeautifulGame said: Azhar Rohit Link to comment
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