Abhinav Mukund writes about the insults based on his skin color in Chit Chat Posted August 15 · Report reply 8 hours ago, rkt.india said: what is this all about? it does not change anything. Heard about color psychology and how colors affect our brain? Color psychology is very important in product marketing. Certain colors evoke certain kinds of feeling in our brain. It proves colour psychology is bullshit.Colours mean different things in different cultures and across different eras.