I noticed that sachin is still getting luxury brand deals like Audemars Piquet, BMW (promoting their higher end cars in india), along with other 'family friendly' brands almost 7 years after he retired. He's got such a strong image, and he appeals to people across demographics - probably the only true 'national-level' pan-indian icon. He's bigger than bollywood stars, he's truly in a league of his own.
Dhoni has managed himself well, he landed a luxury watch brand in panerai, and still gets plenty of family friendly endorsements. He won't be as strong a brand as tendulkar, but as c