Sehwag1830 Posted May 26, 2012 Share Posted May 26, 2012 With the tournament closing on Sunday, the channel is expected to rake in around Rs 600 crore in season five compared to Rs 900 crore last year, according to media buyers. The broadcaster had expected Rs 1,100-1,200 crore in advertising revenue from the fifth edition of the IPL. When contacted, Rohit Gupta, president, network sales, MSM, said, Ÿe do not comment on numbers. Even big spenders like Samsung, Celkon Mobiles, Sony India and Cadbury-Kraft, who sat on the fence for long, joined the IPL fold at a late stage. ŵhis is the year when SET Max has got a reality check. Our estimate is that ad rates for IPL 6 will stabilise and not increase, said a senior executive from a media buying agency. http://www.business-standard.com/india/news/iplturning-track-broadcast-revenue-down-bythird/475426/ Link to comment Share on other sites More sharing options...
kabira Posted May 26, 2012 Share Posted May 26, 2012 well its understandble with economy. Atleast they made money. Link to comment Share on other sites More sharing options...
Needforspeed Posted May 26, 2012 Share Posted May 26, 2012 I think its general economic slowdown. Companies have generally reduced adspent. Link to comment Share on other sites More sharing options...
saneindian Posted May 26, 2012 Share Posted May 26, 2012 In 2008, Sony got the broadcast rights for $918m, roughly 4000 crores at the then prices (5000 crores at current price). The break up of the payments was First year - $59 mn Second year - $60 mn Third year - $61 mn Fourth year - $62 mn Fifth year - $63 mn which at current prices is around 330 crores. Even if they make only 600 crores this season, thats still a huge profit on their investment. Link to comment Share on other sites More sharing options...
Sehwag1830 Posted May 26, 2012 Author Share Posted May 26, 2012 ^^^ What it is 8700 crore now . Deal has been reworked. Link to comment Share on other sites More sharing options...
karanc666 Posted May 26, 2012 Share Posted May 26, 2012 In 2008, Sony got the broadcast rights for $918m, roughly 4000 crores at the then prices (5000 crores at current price). The break up of the payments was First year - $59 mn Second year - $60 mn Third year - $61 mn Fourth year - $62 mn Fifth year - $63 mn which at current prices is around 330 crores. Even if they make only 600 crores this season, thats still a huge profit on their investment. I think they paid 1.6 billion $... which is about 8900 cr atm Link to comment Share on other sites More sharing options...
superstar Posted May 27, 2012 Share Posted May 27, 2012 How does this compare to International cricket? I have a feeling the entire cricket bubble is going to burst sooner or later. Espn has overpaid for champions league, ICC events. Sony has overpaid for IPL and star has defenitely overpaid for 97 international home matches. With the big starts leaving team is going to do bad for the next few years. Link to comment Share on other sites More sharing options...
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