Yahoo wins Premier League online highlights rights

[Sachinism]

Internet services firm Yahoo has secured the exclusive UK online highlights rights for the English Premier League from 2010 to 2013. The three-season multi-million pound deal, which starts in August, will see Yahoo.co.uk show five minute highlight packages of every Premier League match. It follows similar video content deals signed by Yahoo.com in the US with basketball and ice hockey. Virgin has owned the UK internet clip rights for the past three years. As part of its rights ownership, Yahoo UK says it will be able to offer video advertising packages to leading global brands around its highlights clips. Yahoo will also own the rights in the UK to syndicate all or part of the Premier League highlights content to third parties. Rich Riley, Yahoo's European managing director, said the deal with the Premier League was good news for both its users and advertisers. Highlights will be available from midnight on Sunday after weekend matches and at midnight the same day for midweek fixtures. "The way fans access Barclays Premier League action is growing ever more diverse and sophisticated," said Richard Scudamore, chief executive of the Premier League. "The online highlights package is an important medium for supporters of all our clubs to be able to follow match action." http://news.bbc.co.uk/1/hi/business/8648414.stm