Tendulkar to tell his 'Impossible is Nothing' story

[DesiChap]

Cricket icon Sachin Tendulkar and football star David Beckham are among the 30 top athletes who will tell their 'Impossible is Nothing' stories in a global campaign for a top sportswear company. They will narrate their 'defining' stories through their own hand-drawn illustrations and paintings for Adidas, with the advertisement set to be unveiled Sunday in India. By highlighting the stories of these top sportspersons, Adidas hopes to inspire their target audience to think about their own obstacles and how to overcome them. Tendulkar, now in the West Indies for the World Cup, will be the centre of attraction in Adidas' India campaign. 'At Adidas India, we are particularly excited about Tendulkar being featured in the campaign. With the World Cup fever already on, it would be amazing for his fans to hear him talk about his 'impossible' story,' said Andreas Gellner, managing director, Adidas India. The campaign will showcase Tendulkar's story starting from his childhood when he learnt his first lessons from Ramakant Achrekar in Mumbai. The campaign will be launched simultaneously on a global and local level. It includes 21 television commercials, 15 documentaries, one long-format film and behind-the-scenes footage. Exclusive digital content can be found on www.adidas.com In other commercials, Beckham talks about how he braved death threats from fans after the 1998 FIFA World Cup; rugby legend Jonah Lomu talks about the challenges he faced when informed about the possibility of spending the rest of his life in a wheelchair; and US basketball star Gilbert Arenas explains the reasons for his wearing number '0' on his shirt. 'When one witnesses the victory, it is not always clear how they got there or what they had to overcome along the way,' said Eric Liedtke, senior vice-president, global brand marketing, Adidas. 'We believe that by giving everyone a glimpse behind the scenes of the lives of these athletes, we would be encouraging the audience to attempt to make their own journey.'

[Holysmoke]

Re: Tendulkar to tell his 'Impossible is Nothing' story ya.. i went to the adidas site.. says "coming soon"

[Parth]

Re: Tendulkar to tell his 'Impossible is Nothing' story Guyz you have to see this wicked ad,

[DesiChap]

Re: Tendulkar to tell his 'Impossible is Nothing' story awesome...Parth you may want to add that to the multimedia section now that we have one :flux:

[Holysmoke]

Re: Tendulkar to tell his 'Impossible is Nothing' story

Guyz you have to see this wicked ad,

thats an old one, but one of the best ad's ever :hmph: