aniket325 Posted May 5, 2009 Share Posted May 5, 2009 The Indian Premier League (IPL) fever is on and cashing in on the cricket mania are sportswear brands with their special merchandise - jerseys, shoes, caps, bags, key chains et al. The sports merchandise has caught the fancy of cricket fans and invited encouraging response despite being held far away in South Africa, say company owners. Sportswear brands like Reebok, Adidas and Puma, apart from 24-hour home shopping channel HomeShop18, convenience store Twenty Four Seven and online trading community eBay India are selling team specific merchandise to cash in on the cricket frenzy in the country. While some are foreseeing good profits, others are just beginning to set their cash registers ringing. Link to comment Share on other sites More sharing options...
gaurav92 Posted May 5, 2009 Share Posted May 5, 2009 its good for the cricket sponsors as they can earn mllions with the sports goodies,accessories and merchandises with people going crazy for cricket's biggest league the IPL so this is a great opportunity to expand ur brand name by sponsoring some teams of the tournament and advertise ur new products eg....7up nimbooz is a new product that has booked a place in :kxip: jersey reebok and nike are alrady a part of team's jersey....so its fabulous :nice: Link to comment Share on other sites More sharing options...
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