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Media giant wins IPL cricket rights


b555

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India's largest media and entertainment conglomerate, the unlisted Bennett, Coleman & Co. (BCCL), has won internet, mobile, radio and some television rights for the Indian Premier League cricket tournaments for the next four years. More

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Is Bennett, Coleman & Co. not the TOI group. If I remember the TOI logo properly then they used to have the Bennett, Coleman & Co. always and it was mentioned since 1887 or something if I remember correctly. I assume some television rights would mean Times Now and other masala channels of TOI group can perhaps show exclusive coverage and masala news etc. Zoom would probably make masala of the lifestyles of the cricketers and also capture hot models in the IPL after parties. :dontknow: It means TOI has joined IPL. So, you can expect more tamasha and more masala. :yay:

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