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http://thestory.org/archive - Link to "The Story," an NPR program. There is a podcast interview - 30 min long, well worth it.
Reddy Annappareddy was working as an overnight pharmacist when he came up with a way to serve his customers better. Corporate managers at Rite Aid Pharmacy dismissed his ideas, so he quit and started his own business, offering free home delivery. Now it's making money.
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