Star bags IPL media rights for INR 16, 347 crores

[Soorma_Bhopali]

Such high bids are not good from consumers point of view. This bid translates to almost Rs.25 lakh per ball / Rs. 1.5 crore per over. To recover this money and extract value from monopoly on cricket rights in Indian subcontinent, Star is going to raise subscription amounts immensely in future.  We may get to a scenario where some marquee matches like IPL finals & semi-finals may become PAY-PER-VIEW .

 

We already had one instance where Nimbus ( Neo Sports) was unable to monetize the rights to the expected value and defaulted on payments to BCCI in 2013 . Also , with Indian consumers getting more exposure to global sports along with too much of cricket on TV , football and other sports like Kabaddi are going to make a dent in cricket TRPs in future. 

Edited September 10, 2017 by Soorma_Bhopali