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Auto maker Mahindra and Mahindra is competing with Italian buyout firm Investindustrial for a stake in British luxury sports car maker Aston Martin, media reports said on Monday. "Mahindra has emerged as a frontrunner to become a strategic investor," the Economic Times newspaper said, quoting an unnamed official with knowledge of the talks. "Discussions are still fluid. We are expecting the deal to get closed this week," the report said. Aston Martin, made famous by its cars in James Bond movies, is owned by Kuwait-based finance firm Investment Dar, which bought it from Ford Motors for $767 million in 2007. But analysts say the global economic slowdown has affected its sales. Mahindra is likely to pick up a 40% stake initially at a cost of $190-320 million, but could raise its stake to 50% over the next four years, the report said. Mahindra officials were unavailable for comment. The other serious bidder, Investindustrial, bought a stake in Italian motorbike maker Ducati Motor in 2006. Aston Martin, which announced its entry into India in April 2011, expects to sell a quarter of its cars to Asian and Middle Eastern countries in the next five years, its sales director Bill Donnelly told reporters at that time.
Hindustan Times 40% stake for 190-320 million - isn't that quite cheap for a marquee brand like Aston Martin?
Posted

Aston is currently owned by Kuwait. Just be glad they haven't emblazoned the Aston logo on a camel already :cantstop: Point is Mahindra can't do worse. PS the BBC is reporting that the current owners, though big time in debt, have denied reports of any stake sale.

Posted
Now the British will cry over this too. This will be Tata-JLR or Arcelor-Mittal all over again.
i did not get you why would they cry?
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