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Why no major international sports brands(Adidas, Nike et al) sponsoring Ipl teams?


lebron_fan

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IPL is such a big tournament that I would have expected major international brands such Adidas, Nike, Reebok, puma etc to hop on the IPL bandwagon. But this year it seems as if no team's kit is being sponsored by these big international brands. As a result I believe most of the IPL jerseys looks hideous this time around. If I remember correctly in the first year of IPL most of the teams had kit sponsorship from reputed manufacturers like hyderabad from Nike, delhi and mumbai from adidas etc. The jerseys were so much better as well in the first few seasons. It seem like IPL is regressing when it comes to the quality and aesthetics of the jerseys(e.g Delhi Daredevils :sick:).

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