ICC lifts gambling ban on shirts for Test cricket and ODIs

[sage]

https://www.thetimes.co.uk/article/icc-lifts-gambling-ban-on-shirts-for-test-cricket-and-odis-zxsmpd90h

 

Wonder who lobbied the most for this

[LordPrabhzy]

while the Premier League has banned gambling sponsorships on shirts..

[sacvfnb]

On 4/17/2023 at 11:24 AM, LordPrabhzy said:

while the Premier League has banned gambling sponsorships on shirts..











The ICC's decision to lift the gambling ban on shirts for Test cricket and ODIs is a game changer for the sport. This move opens up exciting opportunities for partnerships with brands like Parimatch casino, which can enhance fan engagement and bring fresh energy to the game. With the increasing intersection of sports and entertainment, this development is sure to attract new audiences and generate innovative marketing strategies. It's a fantastic way to embrace modern trends while maintaining the integrity of cricket. Fans can look forward to a vibrant and dynamic experience in the upcoming seasons!

Thanks for the information! 

Edited September 25, 2024 by sacvfnb