Shane Posted February 5, 2010 Posted February 5, 2010 Mumbai Indians set to rope in Videocon for sponsorship deal NEW DELHI: Consumer electronics and home appliances company Videocon India is set to sign a 3-year lead sponsorship deal with IPL team Mumbai Indians for about Rs 12 crore a year. Though the Rs 36-crore deal for a three-year period will be the highest for Mumbai Indians so far, it is not in the league of what telecom company Nokia paid for Shah Rukh Khan’s Knight Riders or what Aircel paid to be lead sponsor for MS Dhoni-led Chennai Super Kings. The Videocon deal comes two months after Idea Cellular walked out of its Rs 10-12 crore per year contract with the team two years ahead of schedule. An official at Videocon, who asked not to be named, confirmed the development. "We are signing up with Mumbai Indians for three years, for about Rs 12 crore a year," the official said. Idea had walked out of the deal citing dissatisfaction with the association and not getting the branding impact it had oped for. An email query to Mumbai Indians remained unanswered.A formal announcement is expected shortly. Nokia remains the highest IPL sponsor so far, holding the lead sponsorship title for Shah Rukh Khan’s Knight Riders -- at close to Rs 50 crore for a three-year period starting 2008. Aircel which is lead sponsor for India Cements-owned Chennai Super Kings and GMR group’s Delhi Daredevils’ lead sponsor Hero Honda paid close to Rs 45 crore per year for three years each, starting with the inaugural IPL in ‘08. The lead sponsor gets display on front of players’ jerseys, besides opportunities for on-field and onground activation.An official directly involved with IPL sponsorships, said: "It’s a good deal from Videocon’s perspective because two additional teams will be added next year and the number of matches will also be higher. So valuations may increase next year." Meanwhile, Knight Riders has changed its jersey colour from black-and-gold to purple to shore up merchandise sales, and its sponsors for season three include Nokia, Coca-Cola’s lemon drink Sprite, energy drink Triple X, footwear and apparel maker Reebok, and innerwear company Lux Cozy. Link
Shane Posted February 5, 2010 Author Posted February 5, 2010 OMFG! :hysterical: Knight Riders has changed its jersey colour from black-and-gold to purple to shore up merchandise sales, and its sponsors for season three include Nokia, Coca-Cola’s lemon drink Sprite, energy drink Triple X, footwear and apparel maker Reebok, and innerwear company Lux Cozy.
Aaku Posted February 5, 2010 Posted February 5, 2010 Ye andar ki baat hai :giggle: Oh KKR when will you learn ! :icflove:
Jersey #10 Posted February 5, 2010 Posted February 5, 2010 Black and Gold was authentic! LOVED THE COLOR COMBINATION.
Online Posted February 5, 2010 Posted February 5, 2010 Purple :woot: my current fave colour :two_thumbs_up:
graphic23 Posted February 5, 2010 Posted February 5, 2010 Purple :woot: my current fave colour Hey Sachinism, whats the color of frequency? Per pal = Purple. :wall: :wall: Domaink :mad:
straight.drive Posted February 6, 2010 Posted February 6, 2010 purple :WTF:. Is the kit designed by SRK?.
Desi Cartman Posted February 6, 2010 Posted February 6, 2010 :mi: = :fail: Videocon = :fail: :congrats: made for each other
Aadhavzone Posted February 6, 2010 Posted February 6, 2010 Guys also try Numerology, apart from colour(ology) :hysterical: Its just like an Old Indian team, alone struggling with Sachin... One thing maestro is definitely not a captain material!
Zelig Posted February 6, 2010 Posted February 6, 2010 :mi: = :fail: Videocon = :fail: :congrats: made for each other :hysterical::hysterical::hysterical:
punjabi_khota Posted February 6, 2010 Posted February 6, 2010 V is for vagina. and MI are a big vagina. :hahaha:
Guest Hiten. Posted February 6, 2010 Posted February 6, 2010 V is for vagina. and MI are a big vagina. :hahaha: Which UV never gets, dropped from the captaincy when he tried going near Preity :hysterical::hysterical:
DomainK Posted February 7, 2010 Posted February 7, 2010 Hey Sachinism, whats the color of frequency? Per pal = Purple. :wall: :wall: Domaink :mad: My PJ :--D
DomainK Posted February 7, 2010 Posted February 7, 2010 OMFG! :hysterical: I remember from IPL 1 how KKR had put up shops in many malls here in MUmbai and no one was buying anything.:giggle:
Aadhavzone Posted February 7, 2010 Posted February 7, 2010 But i dont find much difference between MI & KKR :giggle:
Shane Posted February 7, 2010 Author Posted February 7, 2010 But i dont find much difference between MI & KKR :giggle: Oye Tambi ! Mind It !
Aadhavzone Posted February 7, 2010 Posted February 7, 2010 Oye Tambi ! Mind It ! Hi shane... hw r u buddy? Its little long time, as i was busy with my site works...! i always love ICF :icflove: hopefully i wont disturb you with smileys in future :giggle: :two_thumbs_up:
Shane Posted February 8, 2010 Author Posted February 8, 2010 Hi shane... hw r u buddy? Its little long time, as i was busy with my site works...! i always love ICF :icflove: hopefully i wont disturb you with smileys in future :giggle: :two_thumbs_up: I am doing pretty well poy, all the best with your site :nice: Cant wait to see you Tambi's and esp your Anna Tambi "Morris" get pwned.
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