Dhoni signs Rs 29 cr endorsement deal with Maxx Mobile

[Sachinism]

Riding on his popularity, Indian cricket team captain Mahindra Singh Dhoni has signed a Rs 29 crore endorsement deal with Maxx Mobile for a period of seven years. "Maxx believes in Dhoni's potential and the performance that he has delivered over the years is a testimony to his talent. The seven-year deal reaffirms our belief in him and is undoubtedly a big reinforcement for the Maxx brand," Maxx Group CMD Ajjay Agarwal said. The deal comes within days of Dhoni signing Rs 26 crore deal with the world's second largest spirits firm, UB Group. Maxx Mobile, one of the recent entrants in India's mobile phone market, has emerged as a force to reckon with after having sold millions of handsets in less than two years. It has already captured over four per cent market share and has set an ambitious target of having 10 per cent market share by March 2012. http://www.indianexpress.com/news/dhoni-signs-rs-29-cr-endorsement-deal-with-maxx-mobile/721958/ Dhoni is absolutely killing it

[Sid]

Dhoni its time to make some cricketing news as well :D

[vaibhav_delhi]

29cr deal with UB group. 200cr with a Sports Management firm. and now 28cr with maxx mobile.

[Ram]

Good for him. What a transformation for this rustic looking boy from Jharkhand! Now, if only we could spread this wealth to sportspersons from other disciplines as well.