Environmentalism - where do you fall?

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The Analysis segments consumers about attitudes and purchasing behaviors relating to "Green Topics". Where do you fall? ****************************** HERE's the MODEL: LOHAS**: 19% (40 million) LOHAS consumers are dedicated to personal and planetary health. Not only do they make environmentally friendly purchases, they also take action – they buy green products, support advocacy programs and are active stewards of the environment. NATURALITES: 19% (40 million) Focused on natural/organic consumer packaged goods with a strong health focus when it comes to foods/beverages. They are not politically committed to the environmental movement nor are they driven to eco-friendly durable goods. DRIFTERS: 25% (53 million) This segment has good intentions, but when it comes to behavior, other factors influence their decision more than the environment. Somewhat price sensitive (and trendy), they are full of reasons why they do not make environmentally friendly choices. CONVENTIONALS: 19% (40 million) This very practical segment does not have green attitudes but do have some “municipal" environmental behaviors such as recycling, energy conservation, and other more mainstream behaviors. UNCONCERNED: 17% (36 million) The environment and society are not priorities to this segment. They are not concerned and show no environmentally-responsible behavior. ***** LOHAS is an acronym for Lifestyles of Health and Sustainability), and describes an integrated, rapidly growing market for goods and services that appeal to consumers who have a meaningful (supposedly*) sense of environmental and social responsibility and incorporate those values into their purchase decisions. * "supposedly" - poster's comment

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I meant to post that I am squarely CONVENTIONAL.

[Ram]

I am a 70% Drifters + 30% Conventional.

[THX_1138]

I d say i am in transition from a Conventional to Lohas category... stopped driving a year ago, and i reduced eating outside the house, especially packaged food to about once every fortnight, and yeah i help out with the local arboretum. so all in all, i feel i am coming closer to the ideal human described by peter singer.

[beetle]

I d say i am in transition from a Conventional to Lohas category... stopped driving a year ago, and i reduced eating outside the house, especially packaged food to about once every fortnight, and yeah i help out with the local arboretum. so all in all, i feel i am coming closer to the ideal human described by peter singer.

Same here... I don't use AC at home accept when guests insist. Keep windows down in the car and use AC only if travelling in the afternoon on a hot summer day or if caught in a traffic jam. Never use plastic bags. Never buy packaged veggies and fruits.(except strawberries that don't seem to come loose. I wish I had the strength to cycle to the school.:(( Started cooking less food to avoid wastage. Planning to get a solar cooker soon.I have oe that I made but it's not too good.

[Ram]

I d say i am in transition from a Conventional to Lohas category... stopped driving a year ago, and i reduced eating outside the house, especially packaged food to about once every fortnight, and yeah i help out with the local arboretum. so all in all, i feel i am coming closer to the ideal human described by peter singer.

Same here... I don't use AC at home accept when guests insist. Keep windows down in the car and use AC only if travelling in the afternoon on a hot summer day or if caught in a traffic jam. Never use plastic bags. Never buy packaged veggies and fruits.(except strawberries that don't seem to come loose. I wish I had the strength to cycle to the school.:(( Started cooking less food to avoid wastage. Planning to get a solar cooker soon.I have oe that I made but it's not too good.

Well done people!:two_thumbs_up: :thumbs_up:

[Aditi]

More of a conventional....I buy eco-friendly goods, recycle, conserve energy, prefer to walk whenever possible, etc etc