Pcb & Bcb

[Tapioca]

I am trying to understand why Pakistan and Bangladesh cricket boards make so less money compared to BCCI. Both Pakistan & Bangladesh have populations of 15 crore plus. Bangladesh's per capita GDP is half that of India, but Pakistan's is pretty much the same as India. The interest is cricket is pretty much the same everywhere. Is it because the Indian middle-class is so much better off that those in P&B ? Or is just the failure of PCB & BCB to market the game properly ?

[Rajiv]

Moved

[Rajiv]

I am trying to understand why Pakistan and Bangladesh cricket boards make so less money compared to BCCI. Both Pakistan & Bangladesh have populations of 15 crore plus. Bangladesh's per capita GDP is half that of India, but Pakistan's is pretty much the same as India. The interest is cricket is pretty much the same everywhere. Is it because the Indian middle-class is so much better off that those in P&B ? Or is just the failure of PCB & BCB to market the game properly ?

How many sponsoring companies do they have? the market, the TRP on TV for those ads etc

[Tapioca]

How many sponsoring companies do they have? the market' date=' the TRP on TV for those ads etc[/quote'] I don't know, that's part of the question. Their economy is, I think, open to foreign investors like ours. The per capita income is pretty good. So it should have followed that they should be able to market cricket. Even here, it was only in 1993, BCCI discovered how it can make money out of sponsors.

[Chandan]

I am trying to understand why Pakistan and Bangladesh cricket boards make so less money compared to BCCI. Both Pakistan & Bangladesh have populations of 15 crore plus. Bangladesh's per capita GDP is half that of India, but Pakistan's is pretty much the same as India. The interest is cricket is pretty much the same everywhere. Is it because the Indian middle-class is so much better off that those in P&B ? Or is just the failure of PCB & BCB to market the game properly ?

It is because of the companies who are willing to invest in cricket in India while no such sponsors present in Pak and BD. In fact the last series in Lanka was sponsored by an Indian company because India was playing there and Lanka board had no official sponsor for that series till then.

[Zap_Brannigan]

It is because of the companies who are willing to invest in cricket in India while no such sponsors present in Pak and BD. In fact the last series in Lanka was sponsored by an Indian company because India was playing there and Lanka board had no official sponsor for that series till then.

Thats his question. Why are companies shying away from Pak when in theory the cricket market is around 15% of Indias (Considering Population and per capita income). I am gonna say that its the viewership. Even though Pak has 150 million people, do we know how many of those have TV sets to follow cricket? Or what percentage of those like cricket? All the games in Pak are played in empty stadiums. Maybe cricket in Pak is not as popular as they make it out to be.

[Rajiv]

They must have done their study and probably didn't estimate enough profit margins, come to think of it..what other country has the same setup like India ( as for cricket ) ?

[Zap_Brannigan]

China and Brazil... Huge Population but small per capita.

[Rajiv]

China and Brazil... Huge Population but small per capita.

I meant from cricket POV, but good call

[DomainK]

This depends on several points. And the points are the same as the ones that make India a better economy. Indian market is ones of the largest arable markets in the world. Most other large markets are more saturated than India. In other terms India has more potential customers than most other countries right now. That invites marketers and marketers need advertising. Cricket is one of the center points and a cricket telecast allows for more advertising than other popular things like movies. In Pakistan and Bangladesh purchasing powers are still low, population is still low and rate of growth is low. Making them far inferior markets. Its the sheer size of the market, purchasing power and growth rate that makes an economy strong. To give an example: for a mobile service handset maker, India still remains one of the fastest growing markets in the world. In the developed countries already almost everyone has a mobile. But not in India. In India mobiles are in so the demand is there, the market is growing fast and even with this fast rate of growth, there still remain a huge population who has the purchasing power but are yet to take a mobile. This market will take many years to get saturated. And even when its saturated, it will continue to make huge money for the company. Most other markets are similar. The situation is not so in Pakistan and Bangladesh. Their economies are yet to take a shape. Pakistan's politics has been in ruins for ages now. No company wants to invest in a country where law and order is in such condition. Who knows what new investment laws will come when a new government comes? Bangladesh has been comparatively more liberal but their size is not helping them. Very unwisely they have been at odd with India on several issues thereby blocking their own growth.

[jf1gp_1]

I am trying to understand why Pakistan and Bangladesh cricket boards make so less money compared to BCCI.

Despite having a larger audience why does BCCI make less money than NFL or even EPL. As domaink explained above economy.

[Lurker]

Is it because the Indian middle-class is so much better off that those in P&B ? Or is just the failure of PCB & BCB to market the game properly ?

I will keep Bangladesh out of it since clearly they are not a cricketing power, also their economy is not too good. Comparing India to Pakistan, the big advantages are three folds: a) Sheer size of Indian middle class. By conservative estimate this is 300 million plus, about twice the size of population of Pakistan. b) Size of Indian diaspora outside India. This viewership is extremely profitable. A viewership of 100 in India would compare to viewership of 10 in terms of income generated based on exchange rate. Since Indian diaspora is overwhelmingly more than Pakistan it obviously affects the bottomline. c) Institutions within India. India, generally speaking, has better systems and institutions in place. Pakistan operates a lot due to black market, smuggling etc. Bollywood, for exaple, is adversely affected by piracy that is largely a Pakistani work. Generally speaking, more Pakistanis have a "link" to watch match online without paying than say Indians. You will see it everyday. Of course this affects the coffers in the end. xxx

[punjabi_khota]

The world's #1 team hasn't visited Pak for ages. That too helps. lol.