Ten Sports launches India’s first free live streaming cricket portal

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Ten Sports, the most watched sports channel in the Indian sub-continent, and NBC Universal Digital Solutions (NBCUDS), a wholly owned digital subsidiary of NBC Universal, have entered into an agreement to develop and launch www.tensports.com, a free, cricket-focused multiplatform sports portal targeting the region’s fast growing digital audience. More... Ten Sports launches India’s first free live streaming cricket portal Businesswire India Posted: Thursday, Sep 03, 2009 at 1433 hrs IST Updated: Thursday, Sep 03, 2009 at 1433 hrs IST New Delhi: Ten Sports, the most watched sports channel in the Indian sub-continent, and NBC Universal Digital Solutions (NBCUDS), a wholly owned digital subsidiary of NBC Universal, have entered into an agreement to develop and launch www.tensports.com, a free, cricket-focused multiplatform sports portal targeting the region’s fast growing digital audience. The site will debut with live Webcast coverage of the much anticipated Compaq Cup, the tri-angular cricket series between India, New Zealand and Sri Lanka starting on September 8, 2009. The portal will feature live Webcast of full cricket matches that encompass exclusive content from half of the world’s cricket boards including Pakistan, Sri Lanka, West Indies, South Africa, Zimbabwe, Dubai, and Abu Dhabi. As a result, cricket fans from across the Indian sub-continent, and throughout the Middle East, will be able to enjoy live coverage of some of the most exciting cricket in the world. The video experience will be complimented by commentary and statistics, and will allow viewers to simultaneously chat with friends & family and other passionate fans during live Webcasts. In addition to providing live Webcasts of cricket matches, www.tensports.com will also offer on-demand highlights during live matches, so that fans who have tuned-in late can catch up on crucial moments of action. These highlights will be hosted permanently on the site so that fans that have missed live Webcasts can still experience, on-demand, the best moments of the game with the click of a mouse. As another first, www.tensports.com will open up access to Ten Sports’ deep video archive globally, so that hundreds of hours of great cricket matches and memorable moments of the game will be available for free on-demand, anywhere, anytime to cricket lovers worldwide. Finally, fans from around the world can watch some of the best moments in the sport. This amazing archive would eventually be available to mobile users as well. Mark Denton, Ten Sport’s Senior Vice President, Revenue and Digital Media commented, “Having built up a substantial brand leadership position in the sub-continent, we are now very excited to be able to partner with a company of the pedigree and with the digital expertise of NBC Universal. We will be working hard to leverage the Ten Sports brand and our exclusive rights to deliver content in new and dynamic ways to our growing audience both in the sub-continent and around the World.” Ten Sports will promote the new portal to its worldwide audience of over 70 million...

[Anakin]

Sounds too good to be true, guess we'll find out soon enough. Great initiative

[DomainK]

BCCI will charge extra for live web streaming....apart from live tv telecast.

[Sachinism]

Indian matches can't be shown for free. They won't be able to handle the large number of users

[gaurav92]

^^ yeah sachinism ur quite rite we ICFers will be the first person to bump in

[hitman1980]

Damn its not working here in US .. saying its not available for ur country :(

[kabira]

only for Asia and most have TV anyways. Only people at work will like this intiative. Most of indians don't have fast connection anyways.

[ludhianvi]

:woot: They've already got some nice collection of videos. I remember there was another site which did live streaming for free of the Zimbabwe Tour of India and the Ind-Aus Series. I think it was something like DD (Doordarshan somthing..) or ddindia...anybody recall that? The quality was great on that.

[DomainK]

The IPL did live streaming for its matches in the beginning. Their server kept crashing everyday.:hehe:

[ViruRulez]

I agree that BCCI or ICC will charge money.. why will they show it for free unless the advertisers in the website pay for the telecast... it is too good to be true

[Sachinism]

They would need a stupid amount of servers to manage the traffic.

[iHammad]

I wonder if the quality will be better than the streams on I watch on? Those flash streams have ok quality

[WeStMiDz]

Wow they are actually showing it. Is it just for this series I wonder?

[jusarrived]

streaming was of very high quality , clear and no buffering ...watched NZ's innings at work

[DomainK]

Yup. Good fast, clean streaming. But quite a lot of deliveries were lost to the ads.