Airtel bags Sponsorship rights of Home Series for 3 years

[b555]

http://www.indianexpress.com/news/BCCI-seeks-single-sponsor-for-home-series/660490

[achilles]

...The floor price is much lower in comparison with what the board earned in the three-year deal that expired recently. The board had outsourced the sponsorship rights for the previous three years to World Sport Group (WSG), which was paying it Rs 3.15 crore per match....

Seems like all is not well in the BCCI, economically. The report says that the price might touch 3-4 crores per match, but I think the downslide has begun.

[zen]

I haven't clicked on the link but appears as if the increased amount in the number of game per year has translated in to lower sponsorship costs

[Guest Hiten.]

I haven't clicked on the link but appears as if the increased amount in the number of game per year has translated in to lower sponsorship costs

It's an excellent news and blessing in disguise for our boys. Stay put lads, you'd get the much needed rest now and quality preparation time before an important tour.

[Sir john]

hero honda will become sponsor i think.

[Sachinism]

Airtel wins India corporate sponsorship rights India's largest telecom company, Bharti Airtel, has won the corporate sponsorship rights for all international series played in India for the next three years. Airtel bid Rs 3.33 ($707,545) crores per match, which covers Tests, ODIs and Twenty20 games, according to a BCCI press release. India will play roughly 50 matches in that period, which puts the total value of the deal at approximately Rs 165 crores ($ 35 million). Ten companies had submitted bids for the rights, including Idea Cellular, the telecom company from the Birla group, and cell phone makers Karbonn Mobile and MicroMax. The bids were opened at the marketing committee meeting in Mumbai today. It is the first time international cricket in India will have a regular tournament and series sponsor, like England does with nPower or Australia with Vodafone. In the past the board has awarded the rights to sports agencies, which have then parcelled out sponsorships on a series-by-series basis. The previous period's sponsorship rights were with World Sport Group. This time the Board debarred agencies from bidding for the rights or representing other companies in the bidding process. It also excluded firms that provide audio-video production services of live cricket. The minimum bid price set by the board was Rs 2 crore ($428,815) per match. Airtel is also the lead sponsor for the Champions League, having paid a reported Rs 170 crore ($36 million) for a five-year period. The company also bid for the rights to sponsor the Indian team earlier this year, but lost out to the Sahara Group. http://www.cricinfo.com/india/content/current/story/473443.html

[Gunner_Mania]

so no more MicrocMax Cup for the next 3 years, instead it will be Airtel Cups.

[saneindian]

so no more MicrocMax Cup for the next 3 years' date=' instead it will be Airtel Cups.[/quote'] The cups which we play in Timbaktoo, Toronto , Morocco , Dumb-o-laah etc can still be Micromax or Karbonn cups :((

[b555]

Airtel bags Sponsorship rights of Home Series for 3 years Telecom operator Bharti Airtel today bagged the title sponsorship rights for the Indian cricket team's home games for two-and-half years at a cost of Rs 3.33 crore per match. Airtel’s bid is just a fraction higher than the Rs 3.15 crore that WSG had forked out for the same rights, for two years up to August 31. http://www.business-standard.com/india/news/airtel-takescrease/405301/