rkt.india Posted October 5, 2012 Posted October 5, 2012 A) SONY TV B) AIRTEL C) AMITABH BACHAN D) SIDDHARTH BASU You all know KBC is Good Business. But have you ever pondered how well????? Any guesses????? Let's see ©å.. Airtel is charging Rs.6/- per SMS sent for this contest. Assuming there are only 100 entries from say 10 cities of some 20 districts and 20 states ?.... 6(Rs. per SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) i.e. = 6 x 100 x 10 x 20 x 20 = Rs.24, 00,000/-. Rs.24 lakhs in just 20 minutes (from people trying for the Rs.2 lakhs cash prize). Imagine the scenario if 1000 entries try out from 100 cities? The figure simply grows by 2 more zeroes and yields a whopping Rs.24 crores !!!!! And it does not stop there. In practice, it could be another multiple of 100 or a multiple of 1000 on an average. In that case, it is 24 x 100 crores earnings in just 20 minutes on every episode!!! And the prize money: A mere Rs.2 crores !!!!! (and from whose pocket ?????) Smart Business By Siddharth Basu! And the best part of the above calculation is just the SMS earning!!!!! What about the Ad money ????? A rough annual profit calculation goes like this: (2400 x 5 x 4) (episode/month) x 12 = Rs.5, 76,000 crores. Let even 50% get dissolved in taxes and other payments; still, you will be left with (which includes even the meagre Rs.480 crores of prize money, i.e., if every episode bags Rs.2 crores prize) Rs.2, 88,000/- crores profit !!!!! (Only from SMS).
ganeshran Posted October 5, 2012 Posted October 5, 2012 Lot of assumptions in that calculation. The figures are increased in magnitude twice without any basis. According to the author's calculation 4 crore SMSs are sent for every episode which is hard to believe
kabira Posted October 5, 2012 Posted October 5, 2012 ^I think 4 crore is lowest guess. Could be way more.
The Outsider Posted October 5, 2012 Posted October 5, 2012 So if it's true - KBC is a commercial program, don't watch it if you don't like it.
ganeshran Posted October 5, 2012 Posted October 5, 2012 ^I think 4 crore is lowest guess. Could be way more. Ah that was a typo. I meant 400 crore which is even bigger than the population of India. 4 crore SMS means a revenue of 24 crore. Then the author randomly increases the number by 2 more zeros to say that a revenue of 2400 crore per episode is possible. Absurd.
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