Boycott Pepsi

[Online]

Pepsi drops Tendulkar, opts for cricket's Youngistan Completing a phase-out of its aging cricket brand ambassadors, soft drinks major Pepsi has dropped master blaster Sachin Tendulkar, whose long-standing contract with the company expired in May. Dropping Tendulkar comes on the backdrop of Pepsi axing the other two members of the Indian batting trioka - Rahul Dravid and Sourav Ganguly - earlier this year. Industry sources said Pepsi did not renew the contract with Tendulkar, who has been their brand ambassador since the 90s, following its decision to focus on younger cricketers. "The decision was also influenced in a big way by the premium amount demanded by the batting maestro," the sources added. As per market estimates, Tendulkar, with a fee ranging between Rs 3-4 crore per brand endorsement, annually has been the most highly paid cricketer of his generation. When contacted, Pepsi officials refused to comment or clarify if the company has not renewed the contract. Tendulkar's manager, the World Sport Group, was not available for comments despite repeated attempts. Pepsi had made it clear its intention to go with youngsters as part of a new campaign for 2008, Yeh hai Youngistaan Meri Jaan and roped in Ishant Sharma and Rohit Sharma while dropping Dravid and Ganguly. Hinting the company was having second thoughts over Tendulkar's contract, in an earlier interview with news agency PTI in April, PepsiCo India Executive Director Punita Lal had said: "Its about how much you (as a company) can afford and how many new faces you want to introduce" What a bunch of fools!! :giggle:

[cowboysfan]

how about boycotting all soft drinks?.They are fattening up our young kids with sugared water who dont know its bad for them.I am glad they dropped him-it will mean less kids drinking the vile stuff.

[Guest Hiten.]

...I just threw all the Pepsi cans and bottles I had :D

[SachDan]

Anyways I don't drink Pepsi much,hate its taste..I do drink other brands of Pepsi coz God was endosring for Pepsico. Now its time for tender coconut water :D

[Desi Cartman]

I wonder how much money he wanted

[SachDan]

I wonder how much money he wanted

His current contract was somwhere between 3-4 crores...obviously more than that Afterall he's the God of this wonderful game which is the best suited for advertisers!

[satishg]

hehe they have roped in the youngsters at the wrong moment..that too after 2 losses in 2 finals..pepsi have lost it :D they need God to save them now and bring them back to senses :D

[Desi Cartman]

His current contract was somwhere between 3-4 crores...obviously more than that Afterall he's the God of this wonderful game which is the best suited for advertisers!

I dont think that any Star cricketer in India is currently getting just 3-4 crorees .. I read somewhere that some dhoni is charging 1 crore for 1 ad at times .. I think this is just a sign up fee and then probably they get paid extra per ad ... I might be wrong though Coke will grab SRT

[SachDan]

I dont think that any Star cricketer in India is currently getting just 3-4 crorees .. I read somewhere that some dhoni is charging 1 crore for 1 ad at times .. I think this is just a sign up fee and then probably they get paid extra per ad ... I might be wrong though Coke will grab SRT

Don't think Sach.. will take such a foolish decision. He has been associated with Pepsi for more than a decade He's done the same with VISA card as well. Even after its contract expired,opted out of endoring MASTERCARD.

[Desi Cartman]

Don't think Sach.. will take such a foolish decision. He has been associated with Pepsi for more than a decade He's done the same with VISA card as well. Even after its contract expired,opted out of endoring MASTERCARD.

and MI somehow signed up with MasterCard ..and as per the IPL contract the players can be used to advertise the sponsor

[theguyinallblue]

from now onwards....No pepsi in my house... Only Coke and Sprite

[flamy]

Pepsi is dhenged. :D I dont drink soft drinks anyway, but still Pepsi is big time dhenged. :D

[sharma]

i dont drink pepsi either, but its just a business decision. rohit (the next tendulkar?) and dhoni (already a huge name) are decent stars too...

[sandtest]

This youngistaan thingie sucks. I boycotted Pepsi that day itself when saw traitor Shahrukh endorsing this. Mattha rocks.

[fineleg]

Is this a right choice for Pepsi? Yeh hi hai right choice baby, aha!

[Dirty_South]

Sachin or not , I hate Pepsi.

[Tapioca]

Anyways I don't drink Pepsi much,hate its taste..I do drink other brands of Pepsi coz God was endosring for Pepsico. Now its time for tender coconut water :D

I'll drink only water till Sachin starts endorsing some other drink.

[Desi Cartman]

we also need to get this smiley changed :pepsi:

[sharma]

Zindagi mein 2 moukay aur ek ball pay 2 choukay kabhi nahi miltay what if its a no-ball 4 and then a free-hit 4? :P

[Desi Cartman]

Zindagi mein 2 moukay aur ek ball pay 2 choukay kabhi nahi miltay what if its a no-ball 4 and then a free-hit 4? :P

thats another delivery to make up for the No ball .. so technically its another delivery :giggle: Anyway I picked this line from a movie I saw last month :two_thumbs_up: