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BCCI-Sahara truce: Sahara to continue sponsoring Team India and Pune Warriors to play in IPL- 5

Tapioca

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Needforspeed Newbie

Needforspeed

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I heard Cyrus Brocha on TV the other day, joking Asian Paints will sponsor the Indian Cricket team, b'cos each time the team plays, the sales of their whitewash products go up by 230%. :cantstop:

Needforspeed Newbie

Needforspeed

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Most people watch IPL to see the performance of Indian stars and a few International stars. Barring a few most franchises don't have the kind of support that say a Manchester United has in English football. I think the performance of the Indian players in International matches definitely will have an impact on the IPL viewership.

achilles Newbie

achilles

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Franchises perturbed by Sahara pullout A number of IPL franchises have expressed concern about the potential damage to the IPL's image from Sahara Pune Warriors' abrupt withdrawal from the league, with some saying the decision might make sponsors think twice about associating with the tournament in the future. An hour before the player auction on Saturday, Sahara India Parivar cut its ties with the BCCI, withdrawing its sponsorship of the Indian team and its ownership of the IPL Pune franchise. The announcement took the other franchises "completely by surprise" and has thrown the schedule and format of the tournament into doubt again. "When a franchise like this walks, it is not good for the league," a team administrator told ESPNcricinfo. While he said allowances must be made as the IPL is a new product and, as with any new business, there will be teething problems, he said the reasons "why this is happening are not good". The Pune Warriors are the fourth team over the past 18 months whose status ahead of an IPL season remains unclear. In 2010, the BCCI terminated Rajasthan Royals and Kings XI Punjab but they took the board to court and won the right to participate in the 2011 IPL. Last September, Kochi Tuskers Kerala became the third team to be terminated, though one of the team's co-owners said last week that they plan to file a case of their own in court and are confident of being part of the 2012 season despite their players having been sold to other teams. It is this uncertainty over which teams will be part of the league, franchises said, that sends the wrong signal to sponsors and partners. No business likes uncertainty. Franchises typically sign multi-year deals with their sponsors. But if a sponsor can't be sure the team they are backing will remain in the league, they are going to be jittery about committing their money and resources. The operational details of the IPL - number of matches, dates etc - are up in the air as well but, beyond the logistics, it is the constantly shifting goalposts that add to the confusion. It renders decision-making by both franchises and their partners more difficult because the underlying factors that determine those decisions are unclear. A sponsorship deal for a team that plays 14 matches will naturally differ from one for a team that plays 18 matches. If you can't be sure of the number of matches, it becomes that much harder to put a value on a contract. Adding to the league's concerns is the fact that the 2011 IPL produced the lowest television ratings of any of the four seasons, an average Television Viewer Rating (TVR) of 3.91 per game, down 29% from 5.51 in 2010. Even the final, which drew a TVR of 6.96, paled in comparison to the 12.85 rating in 2010. It was also the first final to draw a single-digit rating. Santosh Desai, brand analyst and managing director of Future Brands, said he felt that the 2012 season would be a crucial barometer of the IPL's long-term prospects because of a number of coalescing factors, including the general slowdown of economies around the world and the other problems surrounding Indian cricket at the moment: the national team's poor performances away from home and the loss of the domestic broadcaster. In such a scenario, he said, something like the Warriors quitting the league takes on a larger significance. "[The IPL] is sentiment-driven. The moment you take away the good cheer, everything looks darker and gloomier. It begs greater scrutiny on the part of the franchises of the harder, more rational aspects of the IPL. From every single quarter there seems to be some reason for doubt. So this could be the most challenging season." Desai also said a lack of proper governance, going back to when Lalit Modi was the IPL chairman, was part of the problem. "Once you build something, you need a steady hand, someone with a long-term perspective. Auctions are too frequent. If you look at the manner of the BCCI overall, the conflict of interest issues have not been resolved. So certainly governance is an issue." It's too early, though, to say the IPL itself is in serious trouble. When the NBA went on strike last year, the consensus opinion was that the league's viewership would suffer if and when the league started up again. The strike was eventually called off and six weeks into the 2011-12 season, television ratings are up across the board. Sahara's issues with the BCCI relate largely to the IPL. In 2008, Sahara's bid for one of the first eight IPL franchises was "thwarted", as it said; in 2010, Sahara successfully bid US$370 million for the Pune franchise but later asked the board for a refund of what it called its "extra bid money" stating that its bid price had been calculated on the basis that 94 matches would be played per season from 2011 onwards but only 74 matches were played last season. Other requests, such as not having player retention to create a "level-playing field" or allowing one extra foreign player for the two new teams were also turned down. Some are also still hopeful that a compromise can be reached between Sahara and the BCCI. "We sincerely hope the parties come to a consensus and a solution is reached in the best interest of the league and cricket," a franchise official said. Source

achilles Newbie

achilles

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Talking about the IPL, from being 8 teams, they got 2 more teams on board while chucking out RR and KXIP. Which means from 8 they went on to well, 8! Arbitration later, RR and KXIP were brought in again for a "truncated" season who everyone was complaining about. Now, they've chucked out KTK. Teams count = 9. Sahara has withdrawn as well, which means, they have how many teams on paper again? 8! They've made a mess of things, BCCI.

bulbul Newbie

bulbul

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Talking about the IPL, from being 8 teams, they got 2 more teams on board while chucking out RR and KXIP. Which means from 8 they went on to well, 8! Arbitration later, RR and KXIP were brought in again for a "truncated" season who everyone was complaining about. Now, they've chucked out KTK. Teams become 9 again. Sahara has withdrawn as well, which means, they have how many teams on paper again? 8! They've made a mess of things, BCCI.
Sahara NOT withdrawn...they are ready to some sort of agreement BCCi is Biggest evil here...But Sahara also not Saint either...they wanted some favours (ok may be by seing how some other teams got favours) This is Cutthroat buseness every one is here for Money only...how much they disagree
achilles Newbie

achilles

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Sahara NOT withdrawn...they are ready to some sort of agreement BCCi is Biggest evil here...But Sahara also not Saint either...they wanted some favours (ok may be by seing how some other teams got favours) This is Cutthroat buseness every one is here for Money only...how much they disagree
Compromise is always going to be there. Its in the interest of both parties to have a compromise. Sahara must be lauded for a brave move of standing up. They offered not 1, not 2, but 4 options to BCCI/IPL. To refuse all of them and then claim surprise/shock for pullout is just funny. Don't antagonize someone so much that he has to resort to what Sahara has done here. Sahara too must have some interests in investing so much money in cricket. But this issue could've been handled way better.
Needforspeed Newbie

Needforspeed

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I think Sahara was using the threat of withdrawl as a bargaining chip for some extra favors from BCCI. If they were serious about pullout they wouldn't have come out with a 'compromise' statement immediatly. It was just a polite form of blackmail.

achilles Newbie

achilles

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Yes. They used the threat as a chip. But to give them credit, they presented 4 options to the BCCI. They accepted none. And if IPL could bend over backwards to accommodate MI, they set a precedent that Sahara simply pointed out. It wouldn't have hurt the BCCI and its reputation had they resolved the matter behind closed doors. In Gujarati, there is a quote - "Thukelu chatwanu nai".

Ultimate_Game Grand Master

Ultimate_Game

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Yes. They used the threat as a chip. But to give them credit, they presented 4 options to the BCCI. They accepted none. And if IPL could bend over backwards to accommodate MI, they set a precedent that Sahara simply pointed out. It wouldn't have hurt the BCCI and its reputation had they resolved the matter behind closed doors. In Gujarati, there is a quote - "Thukelu chatwanu nai".
IPL has bent backwards to suit 2 teams - Chennai and Mumbai. The 4 player retention thing and Jaipur made to play on another pitch just before the CSK game are just 2 of the examples. That's one of the reasons IPL doesn't have much credibility and is almost like WWE where the results are nearly scripted.
achilles Newbie

achilles

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IPL has bent backwards to suit 2 teams - Chennai and Mumbai. The 4 player retention thing and Jaipur made to play on another pitch just before the CSK game are just 2 of the examples. That's one of the reasons IPL doesn't have much credibility and is almost like WWE where the results are nearly scripted.
Add to that, the umpire fixing by CSK and Srinivasan. Unfortunately, no one in BCCI wants to answer the tough questions. They want to brush it off as "ridiculous allegations".
achilles Newbie

achilles

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Open for talks on IPL but no sponsorship deal: Subroto Roy New Delhi, Feb 7 (IANS) Sahara India chairman Subroto Roy said he will continue to support Pune Warriors in the Indian Premier League (IPL) but ruled about sponsoring the Indian cricket team. Roy said he will continue supporting Pune Warriors because he doesn't want his players to suffer and miss the fifth edition of the IPL. Roy said cricket is immensely popular in India and Sahara's pullout won't affect the coffers of the Board of Control for Cricket in India (BCCI) since there are several corporate majors willing to sponsor the cricket team. "Ten years back sponsorship was difficult in cricket. But now cricket is very rich and there are many people who are interested to be sponsor. So I don't think there is any problem. But I have promised them I am not going to walk out till they get a sponsor," said Roy. Roy said his main concern is about Pune Warriors. Sahara bought Pune Warriors for a whopping Rs.1,700 crore making it the most expensive IPL franchise. "My first concern is that our players should not be deprived of playing in the IPL this year. It will be really bad for them. It is important that they should play. I have already requested the BCCI to get them in any organisation fast so that they can play in this IPL also. So we will sit and discuss all this. I don't want that BCCI and our team (Pune Warriors) should be in problem in any manner. I am sure when we will sit we will come out with good solutions," said Roy. Roy also said that, if needed, Sahara will reconsider its decision of withdrawing from the Pune Warriors franchise. "If really needed, I will not give a second thought. That's the highest priority in my mind. But this is certain that players should play. Pune people are so excited for the first tournament there. Right from the beginning I have said my first concern is my team and they have to play this tournament," Roy told CNN-IBN. Roy said there was no level playing field in the IPL after the introduction of the two new teams. "My complaint is 100 percent there. Last year only I had said you should open the auctions because there are two new teams and there should be level playing field. In the interest of the tournament I had told them that if all the teams are properly balanced we will enjoy each and every match. It is good for the tournament," he said. Roy said his team was badly affected after Pune Warriors captain Yuvraj Singh was ruled out of the fifth edition with a malignant tumour. "Today minus Yuvraj we don't have a top Indian player. We have to field seven Indian players. Some teams have 4-5 top Indian players. We wanted Ravindra Jadeja but nobody was listening," said Roy.

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