What happens to the BRAND "TENDULKAR"

[Cricketics]

Jordan was probably the greatest of all time. After he has retired, his legacy among the future american kids is still intact with his Brand Jordan. JORDAN SHOES are probably the most bough sports shoes in America. Whenever a new one is launched, people go crazy here in States. Llines in the US shoe stores get started at 6 am in the morning to get that Brand Jordan shoes. What happens to the Tendulkar Brand? Will there be anything associated to Tendulkar you can, or can we associate anything with Tendulkar to make sure the future kids of India remember Tendulkar somehow. It will be a nice to have a pro Tendulkar branded product which can be continued. What product you think can be associated with Tendulkar?

[IKnowU]

Adidas will probably do something similar to what Nike did with Jordan. Create a sub brand for Tendulkar for Bats, clothing, shoes etc..

[wanted_desi]

Yes It will sell for sure. He is darling of India at end of the day.

[Sachin=GOD]

Now that he is a Bharat Ratna they will have to repackage him - till date there has not been a Bharat Ratna who has ' sold' products on tv.

[Zanjeer]

His brand value would go up from now on.

[dragonfly]

Dhoklas.

[CSK Fan]

Market view http://businesstoday.intoday.in/story/brand-sachin-will-never-die/1/200533.html Brand Sachin to prevail after retirement

Brand Sachin Tendulkar will continue and there will be no void even after his retirement - this was the unanimous opinion of senior marketing professionals at the India Today Group's Salaam Sachin Conclave. The master-blaster, who is all set to bid adieu to the cricketing world after playing his 200th test match, endorses over 15 brands (Adidas, Coke, Jaypee Cements , Aviva Life Insurance etc.) His endorsement income is known to be close to $22 million. He has 12 million active followers on Facebook, which is supposed to be the highest fan following that any Indian celebrity has across categories. "The greatest attribute of Sachin is the longevity of his career which will go past his retirement," said Vinod Naidu, General Manager, World Sport Group, which manages the Sachin Tendulkar brand. Naidu said that since his retirement was talked about for quite a while, they had the opportunity to lay out a well thought-out brand management strategy post retirement. "The Sachin story will continue. Not only have we built a range of private labels in partnership with brands such as Addidas, we also have a lot of factual content on cricket that we will monetize," added Naidu. Apart from this, Tendulkar also supports a host of charitable causes which will help him keep his brand value alive. "I am quite sure there will never be void in brand Sachin's journey," said, Sunil Bhalla, Co-Founder and Director, Lava Mobiles. Industry leaders firmly believe that brand Sachin will outlive the test of time. This is because of the way he has inspired the Indians. "His personality reflects what the country has gone through," according to Nair of World Sport Group. Tendulkar was self-made and later went on to conquer the world -- and this, according to marketing professionals, is the perfect ingredient for building an everlasting brand. "When you sell Tendulkar, you sell inspiration," added Bhalla of Lava Mobiles.