Sachinism Posted April 16, 2009 Share Posted April 16, 2009 Fans who have become accustomed to Twenty20 matches lasting just three hours are in for a surprise during the second season of the IPL - they will now last three and a quarter hours. Part of the appeal of the shortest form of the game is the non-stop action but, not only will games now take longer, there will be no action at all during the added time. The IPL are planning to market the added time as an 'innovation' by calling it a tactical 'time out' but the fact that each innings will now come to a halt for seven-and-a-half minutes after exactly 10 overs makes it neither tactical nor, indeed, practical. "It is a move that is driven completely and totally by commercial objectives," a senior production official told Cricinfo. "It is designed purely to make even more money by selling airtime. Nobody could argue that this adds any cricketing value to the tournament or that it can be in the viewers' interest, either in the stadium or watching at home," the official said. The seven-and-a-half minute break will see the stadium crowd entertained by a live band while television audiences will watch three, separate two-and-a-half minute segments, two of which will be sold commercially. The third will show the teams taking drinks and discussing 'tactics' to add some validity to the argument for the 'time out.' While one section will be compulsory, mainstream advertising, the other will be set aside for 'special projects'. Queen Rania of Jordan, well known for her agenda of social reform and progression, will lead the way with a series of short films aimed at African children expounding the importance of education. The IPL can justifiably claim that the project is well intentioned and for a good cause. And at approximately $1million per episode, it's also very lucrative. There are 118 two-and-half minute slots for sale. Production teams have also been told that they need to fit 2000 seconds (around 33 minutes) of advertising into every match, a task described by a different member of the production team as "virtually impossible." "It means taking about 40 seconds of advertising between every over and close to a minute at the fall of every wicket. It's OK in theory but it hardly ever works like that. If a team only loses two or three wickets, or the match finishes in 15 overs, we are in trouble," the same production official said. In March, the IPL signed a fresh US $1.8 billion broadcast-rights deal for 10 years with Multi Screen Media (MSM), which operates under the Sony umbrella, and World Sports Group (WSG). The matches are being telecast by Supersport, the South African broadcaster which holds the tournament rights in that country. http://content.cricinfo.com/ipl2009/content/current/story/399750.html Link to comment Share on other sites More sharing options...
h4te Posted April 16, 2009 Share Posted April 16, 2009 LMFAO. WTF. :hysterical: Link to comment Share on other sites More sharing options...
flamy Posted April 16, 2009 Share Posted April 16, 2009 Total BS. Atleast they could have extended the innings break. Link to comment Share on other sites More sharing options...
cowboysfan Posted April 16, 2009 Share Posted April 16, 2009 might i say this idea will FLAME out? Link to comment Share on other sites More sharing options...
Guest Hiten. Posted April 16, 2009 Share Posted April 16, 2009 Be practical guys, these guys are merely trying to make up for loses. Agreed its an absurd idea, but cricket if Modi-fied :P Link to comment Share on other sites More sharing options...
veer Posted April 16, 2009 Share Posted April 16, 2009 modi is a damn good business it seems.. Link to comment Share on other sites More sharing options...
Tapioca Posted April 16, 2009 Share Posted April 16, 2009 Seven and a half is too long because people may not sit and watch the whole thing. They should instead have three minute breaks after every three overs, a compulsory ball change after 16 overs, two drinks breaks in every innings, 3 time-outs of two minutes each for both teams etc. Link to comment Share on other sites More sharing options...
Sachinism Posted April 16, 2009 Author Share Posted April 16, 2009 Be practical guys' date=' these guys are merely trying to make up for loses. Agreed its an absurd idea, but cricket if Modi-fied :P[/quote'] I agree, the move to SA must have lost them a lot of money, they're only trying to recover some of it, but I feel the break is a bit long, they should cut it down a bit Link to comment Share on other sites More sharing options...
siddhu Posted April 16, 2009 Share Posted April 16, 2009 :hysterical::hysterical: I won't be surprised if the game is taken to the Basketball or Football game here in US, where the actual play time is 48 mins (basketball) and 60 mins (football), but take about 3 hours to complete. Having said that, the more money you bring into the game, the more you have to listen to the businessmen. Link to comment Share on other sites More sharing options...
ViruRulez Posted April 16, 2009 Share Posted April 16, 2009 five minutes is more than enough .. seven and half minutes are too lengthy Link to comment Share on other sites More sharing options...
diegovegaz Posted April 16, 2009 Share Posted April 16, 2009 these are not strategy breaks it is a new revenue source make millions within minutes give headaches to the viewers Link to comment Share on other sites More sharing options...
Tapioca Posted April 18, 2009 Share Posted April 18, 2009 I like the breaks. They were quite useful to do oddjobs, get snacks etc. Link to comment Share on other sites More sharing options...
flamy Posted April 18, 2009 Share Posted April 18, 2009 This is what will drive IPL to the ground. Link to comment Share on other sites More sharing options...
ludhianvi Posted April 18, 2009 Share Posted April 18, 2009 The break is good to go to the washroom Link to comment Share on other sites More sharing options...
f.b.m Posted April 18, 2009 Share Posted April 18, 2009 Another fantastic idea which make me love the IPL even more than I already do. Link to comment Share on other sites More sharing options...
h4te Posted April 18, 2009 Share Posted April 18, 2009 oh great, looks like Modi has hired people to post on forums now. Link to comment Share on other sites More sharing options...
Macj Posted April 18, 2009 Share Posted April 18, 2009 Can someone watching this pls post a best estimate on crowd turnout. Great thanks! Link to comment Share on other sites More sharing options...
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