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Imagine TV to shut down

Stuge

By Stuge
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Stuge Proficient

Stuge

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U1t3W.png

:hysterical::hysterical:

Imagine TV is to shut down, marking the end of Turner InternationalÃÔ second attempt at running a Hindi general entertainment channel (GEC), after failing to boost its popularity with viewers. Real, a joint venture with Alva Brothers Entertainment and TurnerÃÔ first bid to run such a channel, was closed in 2010. Turner International India Pvt. Ltd announced its decision to close Imagine as well as Imagine Dil Se, the channelÃÔ international feed. Turner, a unit of Time Warner Inc. that operates television channels such as Cartoon Network, Pogo, CNN, HBO and WB in India, acquired Imagine from NDTV Networks Plc in 2009 for an estimated $126.5 million. The Hindi GEC came with Lumiere, a world cinema channel, and Imagine Showbiz, a film entertainment and music channel. Both were shut down earlier. Imagine TV had not performed and grown in line with expectations, said Siddharth Jain, managing director, South Asia, Turner International India. The channel wasnÃÕ able to achieve the ratings consistency needed to sustain the business and support continued investment, he said. According to TAM Media ResearchÃÔ latest ratings (week 14), Imagine had a gross rating point of 64, ahead only of Sahara at 46 and way behind market leader Star Plus at 271. Å¢lthough we had three successful seasons of the marriage reality show Swayamvar featuring people like Rakhi Sawant and Rahul Mahajan, and a hit serial like Bandini, I think what was missing was the consistency of ratingsÃÄrucial in a GEC, Jain said. The entry of Colors six months after ImagineÃÔ launch, increased competition. Colors, from the Viacom18 Media Pvt. Ltd stable, invested in programming that worked with viewers and even displaced Star Plus from the No.1 slot for a time. Ūn this genre, once a channel loses momentum, it is very difficult to stop the decline, said a former Colors executive. A senior Imagine executive, who quit some time ago, said the channel was losing approximately Rs.200 crore a year. Jain declined to comment on the losses. TurnerÃÔ other businesses in India are profitable. ŵhe other businesses are mature, clocking a healthy double-digit growth with 50% margins, Jain said. He said some of the 150 employees of Imagine will be absorbed by TurnerÃÔ other channels in India. Å¢lso, the signal will continue for a while to honour the business terms of our production partners and vendors, and to meet the regulatory requirement, he said. Originally launched in January 2008 by Prannoy RoyÃÔ NDTV Networks in a joint venture with NBCUniversal, Imagine was steered by former Star Plus chief executive Sameer Nair, who left the company in May 2011. Imagine is the fourth Hindi entertainment channel to close in the last four years after 9X, Real and ZeeNext.
http://www.livemint.com/2012/04/12221756/Imagine-TV-to-shut-down-as-vie.html?atype=tp
bulbul Newbie

bulbul

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is channel pe mahabarat aati thi rite?
Old one ? yes ? but why do you want Mahabharath in TV dont have entire set with you??
ViruRulez Newbie

ViruRulez

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Veena reh gayi kunwari dulhan. :giggle: BTW if I can understand the news article properly then they established/bought/JV four TV channels - Imagine, Lumiere, Imagine Showbiz and Real and they shut down all four. Now, WTF did they do so? Is it not even minimally profitable after such large investments to keep going. If TV channels are not that profitable, then how do so many national and regional news channels keep on popping up every few days throughout India. The idea of closing down so many channels sounds weird. They just needed to pump in some masala for some TRPs and it would have again got good profitability in the long run.

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