Prudent Posted April 8, 2013 Posted April 8, 2013 Thread to discuss the business aspect of Indian Premier League YouTube IPL views double for initial matches Mumbai: Early matches played in the Indian Premier League (IPL) this year have attracted double the views they did last year on Google Inc.’s video streaming website YouTube. Live streaming of the first three IPL matches was watched by 1.5 million viewers, according to data provided by Google India. The sixth season of the Twenty20 cricket tournament started on 3 April at the Eden Gardens in Kolkata with a match between the Delhi Daredevils and Kolkata Knight Riders. The second match was played between Royal Challengers Bangalore and Mumbai Indians on 4 April and the third was played between Sunrisers Hyderabad and Pune Warriors India on 5 April. http://www.livemint.com/Consumer/xnWJ2GXQNZ5AfGrZGwIpMM/YouTube-IPL-views-double-for-initial-matches.html
G_B_ Posted April 8, 2013 Posted April 8, 2013 IPL aside i have always hoped one day the BCCI will float its own online channel/broadcast website so that NRI's like me can subscribe every month rather than paying huge sums for packages with media houses (atleast in the UK) for crap we dont want. The internet if the future. Especially on smartphones with 4g coming to india.
Executioner Posted April 8, 2013 Posted April 8, 2013 Not just IPL, these days. Cricket is regulalry watched online due to many Indians migrating to other parts of the world, indians who were cricket crazy when they were in India. I can see a similar trend in the future. its much better to watch on TV but since cricket is not shown worldwide, and the fact that TV seriels in homes means we cant really watch tv(i cant watch because of those disgusting hindi serials on star plus and sony)
someone Posted April 8, 2013 Posted April 8, 2013 Have to give credit to BCCI for allowing everybody to watch this premium competition for free on the internet. This has allowed many people from non-cricketing nations to tune in as well and really spread cricket as a global sport. It's really pathetic that cricket being one of the top 3 sports in the world is played by just 10 countries.
G_B_ Posted April 8, 2013 Posted April 8, 2013 Have to give credit to BCCI for allowing everybody to watch this premium competition for free on the internet. This has allowed many people from non-cricketing nations to tune in as well and really spread cricket as a global sport. It's really pathetic that cricket being one of the top 3 sports in the world is played by just 10 countries. its a business of volume me thinks. more eyeballs the better. with youtube you can target the user with country specific adverts
someone Posted April 8, 2013 Posted April 8, 2013 its a business of volume me thinks. more eyeballs the better. with youtube you can target the user with country specific adverts The online ads are nothing compared to ads on TV. Great decision by IPL or should I say Mr. Modi. It's easy to watch IPL anywhere around the world. That's very much appreciated
G_B_ Posted April 8, 2013 Posted April 8, 2013 The online ads are nothing compared to ads on TV. Great decision by IPL or should I say Mr. Modi. It's easy to watch IPL anywhere around the world. That's very much appreciated agree
Crookbond Posted April 8, 2013 Posted April 8, 2013 The online ads are nothing compared to ads on TV. Great decision by IPL or should I say Mr. Modi. It's easy to watch IPL anywhere around the world. That's very much appreciated You can't compare them.
Crookbond Posted April 8, 2013 Posted April 8, 2013 Cricket advertising : Looks Good, But Could Be A Sticky Wicket http://business.outlookindia.com/article.aspx?284726 “While the number of people watching the game has increased, the time spent on watching it has dropped. That is a big concern"—Jigar Rambhia, Client Leader, GroupM Maxus “There is a serious mismatch between the cost of cricket today versus the revenues it can potentially raise"—Atul Pande, CEO, Sports Business, Zee Group
kubrickian Posted April 8, 2013 Posted April 8, 2013 “While the number of people watching the game has increased, the time spent on watching it has dropped. That is a big concern"—Jigar Rambhia, Client Leader, GroupM Maxus How does he know this ? Does he go into every home and check how long they are watching the game ? Hogwash.
Crookbond Posted April 8, 2013 Posted April 8, 2013 How does he know this ? Does he go into every home and check how long they are watching the game ? Hogwash. Read the article.
Prudent Posted April 9, 2013 Author Posted April 9, 2013 http://www.thehindubusinessline.com/marketing/ipl6-tv-ratings-expected-to-rise-survey/article4554549.ece We will get to know the first week's rating by tomorrow.
G_B_ Posted April 9, 2013 Posted April 9, 2013 Cricket advertising : Looks Good' date= But Could Be A Sticky Wicket http://business.outlookindia.com/article.aspx?284726 DM this stats is a bit misleading. Especially the second one. Why only 15 plus are counted? The IPL is specifically played in April/MAy when children under 15 (i assume 9th standard or 10th standard in India) have their school holidays. My cousins children in mumbai regularly watch the ipl in their summer holidays and have even bought Mumbai Indian shirts as merchandise. IE kids are one of the key target demographic audience. Especially boys from years 7-15 i assume. Something even Pepsi would want to target. Secondly the average Indian watcher is getting richer per year. Salaries on average are increasing by 10% in India.
Executioner Posted April 9, 2013 Posted April 9, 2013 I think the increase in number of teams and matches has killed the TV ratings. Less matches = better TV ratings.
kubrickian Posted April 9, 2013 Posted April 9, 2013 3.6 rating over 2 months and 76 games is a damn good product. Who is this guy kidding ? Most people in South dont even watch Hindi serials or Bollywood movies. IPL is only going to grow as India grows more prosperous.
Crookbond Posted April 9, 2013 Posted April 9, 2013 DM this stats is a bit misleading. Especially the second one. Why only 15 plus are counted? The IPL is specifically played in April/MAy when children under 15 (i assume 9th standard or 10th standard in India) have their school holidays. My cousins children in mumbai regularly watch the ipl in their summer holidays and have even bought Mumbai Indian shirts as merchandise. IE kids are one of the key target demographic audience. Especially boys from years 7-15 i assume. Something even Pepsi would want to target. Secondly the average Indian watcher is getting richer per year. Salaries on average are increasing by 10% in India. The graph shows that in the 15+ category there has been no increase in viewership despite high costs. The rich salaries are offset by inflation params.
Zap_Brannigan Posted April 9, 2013 Posted April 9, 2013 I think the increase in number of teams and matches has killed the TV ratings. Less matches = better TV ratings. First, its obvious more matches = less average. Second, Killed is a hyperbole. As long as the average rating X number of matches is bigger for more matches compared to less games, the TV revenues will be more. India WC finals, which is once in a blue moon happening, had a rating of 12 while an IPL final, which happens once a year has about half of that. Lets put it this way, Monetarily, 1 One day (8 hours) = 2 IPL games (4 hours each). 1 entire IPL season = 37 ODI games or about 3 times the number of ODI's BCCI has rights for in a year. 10 months of test + ODI rights = 2 months of IPL.
G_B_ Posted April 9, 2013 Posted April 9, 2013 The graph shows that in the 15+ category there has been no increase in viewership despite high costs. The rich salaries are offset by inflation params. Salaries for foreign players are mostly in dollars. Its more dependent on currency fluctuations and only indirectly to inflation. Plus the salaries increase in India and rising at a faster rate than inflation I am not denying what the graph shows What i am disputing is that the graph ignores the target demographic of young boys during the summer holidays. Now a days even young kids have enough pocket money to buy a Pepsi. Plus i do believe TAM ratings are in general based on 6 or 8 metro cities? If true we need better mechanism to calculate the total viewship. The fact is TV sales in India are rising year on year. Especially in tier 3 towns and even villages showing the highest growth rate. I am guessing these people are not counted ?
Crookbond Posted April 9, 2013 Posted April 9, 2013 Salaries for foreign players are mostly in dollars. Its more dependent on currency fluctuations and only indirectly to inflation. Plus the salaries increase in India and rising at a faster rate than inflation I am not denying what the graph shows What i am disputing is that the graph ignores the target demographic of young boys during the summer holidays. Now a days even young kids have enough pocket money to buy a Pepsi. Plus i do believe TAM ratings are in general based on 6 or 8 metro cities? If true we need better mechanism to calculate the total viewship. The fact is TV sales in India are rising year on year. Especially in tier 3 towns and even villages showing the highest growth rate. I am guessing these people are not counted ? You are right in your observations but such complex parameters are quite difficult to take into account. So generally, you keep a dimension constant and keep measuring the other dimensions keeping in mind the other one is constant. In the end, like most articles this is just a projection and the future will tell us whether they held water or not.
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