Brand Dhoni worth Rs 300 cr !!

[SachDan]

It is estimated that Brand Dhoni is worth close to Rs 300 crore, which most believe would be a conservative estimate. It is believed that The Boss M S Dhoni charges close to Rs 5 crore for every brand he endorses; and each deal typically runs for three years. He endorses 19 brands as of today, which means a cool Rs 95 crore a year and as the deals are committed for three years his net worth stands at close to Rs 300 crore. However, this figure could be much higher as not all contracts are for three years. In fact his contract with Pepsi and Reebok is believed to be for ten years each. These two contracts alone could be worth close to Rs 100 crore. In addition, Reebok is launching a Dhoni line, and while it is not known if he would receive royalties from the same, all international contracts awarded by sneaker companies would suggest that could be the case. Also brands which would want him to stay away from rivals or allied categories by use of an exclusivity clause would have to pay him more. When brands enter into a deal with sportsman, performance based incentives are built into the contract. So in case of Brand Dhoni, incentives based on scoring a ton or crossing a milestone would be in-addition to the base price of the contract. This base price remains intact if he is injured and cannot play. In the event of him getting dropped or losing his captaincy, marketers say it is only the performance based incentives that gets impacted but the contract remains intact. While the big contracts took a while coming increasingly Dhoni is now picky about the brands he endorses. Bobby Agarwal, COO, Godrej Hershey says the man himself realises how stretched his brand image and therefore is choosy about the brands he partners. “There is no problem, if it will serve him well in the long run,†says Agarwal. On this, Dhoni says; “I feel I am person for the masses. I see how honest is the company who wants to sign me.†Such exclusivity could mean a further hike in his rate. The downturn is unlikely to affect Brand Dhoni given that the captain of the Indian cricket team is unique and not easily substitutable by an endorser of similar stature. “He wants to sign on big brands only, develop his own style, look and feel. He has definitely wisened up,†reveals a friend.

http://economictimes.indiatimes.com/Features/Brand-Equity/Brand-Dhoni-is-worth-close-to-Rs-300-cr/rssarticleshow/4256235.cms

[DomainK]

If Dhoni was a company worth 300 crores, we fans would be shareholders.:D

[jf1gp_1]

If Dhoni was a company worth 300 crores' date=' we fans would be shareholders.:D[/quote'] and your dividend is victories all over the world

[flamy]

:yayru:

[gs]

True, lets start a Dhoni IPO!! Could use some of these share earnings under current tough economic situation :winky:

[SachDan]

MS Dhoni signs Rs 200 crore deal with Rhiti Sports

NEW DELHI: With the trademark speed that he runs his singles, scores his fifties and well... married recently, MS Dhoni has presented himself a wedding gift worth nearly Rs 200 crore in an endorsement and talent management deal that took him past Sachin Tendulkar in the corporate contract sweepstakes. The India cricket captain, also the country's most expensive sportsman, has snapped up a three-year deal with sports and talent management firms Rhiti Sports Management and Mindscapes One, said two persons familiar with the development. The companies, through a joint venture, will manage Dhoni's long list of endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise, they said. Tendulkar held the corporate contract crown earlier, thanks to a Rs 180 crore deal with sports management firm Iconix for three years in 2006. Rhiti Sports is headed by Arun Pandey, a confidant and business associate of Dhoni, while Mindscapes One is owned by Pratik Sen, who has been managing the cricketer's endorsements for more than a year. Sangeet Shirodkar, a familiar face in the sports management space, has been appointed as marketing president of the JV, the persons said. Dhoni apart, Rhiti Sports manages cricketers RP Singh and Harbhajan Singh. Pandey and Sen could not be reached for comment. Rhiti and Mindscapes have trumped a handful of companies to enlist the popular cricketer, a darling of endorsement companies and brands. Dhoni charges up to Rs 6 crore an endorsement a year and is associated with 22 brands such as PepsiCo, Reebok, Aircel, Godrej and Hersheys. At least nine talent management firms such as IMG, Percept Group, Sunil Gavaskar-promoted PMG, World Sport Group, Purple People and Planman Consulting had vied with each other last month to sign up Dhoni. An agency gets a fee of up to 30% of the total endorsement charges of a celebrity it manages. With the World Cup due to be held in the Indian subcontinent next year and several international series coming up, a rash of companies are learnt to be keen to rope in Dhoni. Corporates that sell products riding on the cricketer's popularity too are looking to renew contracts. Dhoni earned $10 million last year, which made him top a list of the world's highest-grossing cricketers, said a Forbes magazine report. He earned $8 million from endorsements, said the report, adding that his campaigns were 45% more expensive than other players. Mindscapes has been managing Dhoni's endorsements to date while his digital rights were split between several agencies. Dhoni ended a long-running deal with sports management firm Gameplan Sports two years ago. Last year, he formally joined Mindscapes Maestros along with three promoters. But internal differences cropped up between the owners, resulting in one quitting the company. At the time Mindscapes was floated, there was intense speculation that Dhoni had come on board as an advisor.

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[b555]

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[King]

It means nothing for the cricket followers though, all they want is good results. Make no mistake with more money comes more responsibility and commitments. I'd say make hay while sun.

[Texy]

I wonder how the older generation cricketers would feel today....a lot of them including Gavaskar has to earn living thru commentary ....and players today earns in millions of dollars not rupees

[IKnowU]

I swear I read it was 200 crores in another source. Figures are randonmly thrown around these days..........

[Sachinism]

^^ exactly I always knew Dhoni would surpass Sachin in endorsements, he had the popularity from the start of his career and is playing in a time now where stupid money is thrown around

[IKnowU]

But still compared to other sports Cricketers are still not payed that prestigiously. NBA, EPL, MLB and many other sporting bodies still find lot of money to dish out somehow.

[DomainK]

Sachin Tendulkar singlehandedly turned cricket into a money making business. He created the popularity which all the new age cricketers are riding these days.

[Ranjha]

Sachin Tendulkar singlehandedly turned cricket into a money making business. He created the popularity which all the new age cricketers are riding these days.

I think 1983 worldcup win was the real catalyst.

[DomainK]

I think 1983 worldcup win was the real catalyst.

The 1983 world cup was definitely the starting point, but Tendulkar was the catalyst. Cricket's popularity in the subcontinent multiplied mainly in the 90s and Sachin Tendulkar carried all the waves. He became a single point inspiration for a whole country of 90+ crores and thats where the market was created and strengthened that makes cricket the single largest commercial commodity in today's market.

[TheWall]

The 1983 world cup was definitely the starting point' date=' but Tendulkar was the catalyst. Cricket's popularity in the subcontinent multiplied mainly in the 90s and Sachin Tendulkar carried all the waves. He became a single point inspiration for a whole country of 90+ crores and thats where the market was created and strengthened that makes cricket the single largest commercial commodity in today's market.[/quote'] :two_thumbs_up::two_thumbs_up::two_thumbs_up:

[mastana]

The 1983 world cup was definitely the starting point' date=' but Tendulkar was the catalyst. Cricket's popularity in the subcontinent multiplied mainly in the 90s and Sachin Tendulkar carried all the waves. He became a single point inspiration for a whole country of 90+ crores and thats where the market was created and strengthened that makes cricket the single largest commercial commodity in today's market.[/quote'] :hatsoff:

[King Tendulkar]

Wow

[Guest OriginalPrince]

well done to dhoni but money has nothing to do with ability. india will never start winning abroad because the indian players are more concerned about making money than performing in tests.

[DomainK]

well done to dhoni but money has nothing to do with ability. india will never start winning abroad because the indian players are more concerned about making money than performing in tests.

If you havent noticed, with Dhoni as captain, we have started winning more matches abroad than we did before. At least we have won enough to reach the no1 position.