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TV ratings remain flat for IPL

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Stuge

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Through IPL 2011, ESPNcricinfo will be tracking TV ratings using the TAM People Meter, India's leading TV ratings system. This is the second installment in the weekly series The 2011 IPL continues to struggle to attract viewers compared to last season, with ratings down 21.99% on average for the first 26 games across six key markets. The drop was even steeper over the last ten games, with ratings falling by 27.08%. The likely culprits are cricket fatigue and a lack of familiarity with the teams, say media experts. The average Television Viewer Rating (TVR), a time-weighted figure which accounts for time spent watching by viewers and the number of viewers, was 4.46 across the cities of Mumbai, Kolkata, Delhi, Bangalore, Chennai and Hyderabad, down from 5.72 in 2010, according to TAM Sports, a division of TAM Media Research, the leading television ratings agency in India. The ratings are the lowest for the first 26 games since the tournament began in 2008. For the 10 games beginning with Pune Warriors beating the Delhi Daredevils on April 17, and ending with Delhi scoring 231 in their crunching defeat of Kings XI Punjab on April 23, the average rating per game was just 4.20. Ratings jargon * Universe: The total number of people in a defined target audience (in this particular case, the universe includes all cable and satellite viewers in the six metros). * Reach: The number of individuals in the universe who watched at least one minute of a particular game or a particular show. It is typically expressed in percentage terms. For example, if 1000 out of a universe of 10,000 watched at least one minute of a game, the reach would be (1000/10,000) x 100 or 10%. * TVR: It is a time-weighted figure which accounts for time spent by viewers in addition to the total number of viewers. So you could have a higher TVR because more people watched a particular game or you could have a higher TVR because the same number of people watched the game, but each person watched more of the game than before. * India's cable and satellite TV audience is 70 million and its terrestrial audience is 140 million. Sridhar Ramanujam, who heads brand consulting firm Brand-Comm, says India's sensational World Cup triumph is finally taking its toll. Ramanujam said he had recommended the IPL to his clients as a safer bet than the World Cup because television viewership for international cricket "is directly rated to India's performance and non-performance." India, however, went on a dream run to lift the World Cup. "[it had] everything you could hope for as a die-hard Indian cricket fan," Ramanujam told ESPNcricinfo. "Beating Australia in the quarter-finals. Beating Pakistan in the semi-final. Everything was at an all-time high. So after the World Cup, what?" Ramanujam also believes the lack of outstanding games so far in the tournament has contributed to the decline in ratings, saying that aside from a few memorable performances from Paul Valthaty and Lasith Malinga, none of the games have caught his imagination. Mumbai Indians, who currently sit atop the points table, continue to be the strongest draw for fans, partly because of the Sachin Tendulkar factor and partly their winning streak. Mumbai's game against defending champions Chennai Super Kings in Mumbai posted a 6.70 TVR, the third-highest rating so far, with 16.9 million turning in to watch Rohit Sharma and Harbhajan Singh deliver victory to the home side on Good Friday. But even the Mumbai Indians' ratings have suffered in comparison to last season, falling from an average TVR of 6.74 (over six games) to 5.29 (over five games). For Hiren Pandit, Managing Partner-Entertainment, Sports and Partnerships at Group M, a prominent media buying agency, the continued popularity of Mumbai Indians suggests that the ratings are more likely a product of the confusion caused by players changing teams rather than cricket fatigue. "My take is the teams have changed. Now because teams have changed, I think people are still figuring out who plays for whom. You are so used to a Yuvraj [singh] playing for Kings XI but now he plays for Pune. So that is where to the problem lies" Pandit expects ratings to pick up again as fans come to grips with all the changes but Ramanujam thinks the ratings will continue to suffer until the semi-finals, saying, "basically, it is overkill and too much of a good thing"
http://www.espncricinfo.com/indian-premier-league-2011/content/current/story/512936.html
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rajmarie Newbie

rajmarie

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As expected' date=' teams changing players so drastically has been cited as a reason and some on this board actually think changing teams every fews years is the right thing to do. :hahaha:[/quote'] BCCI will realise that now...& will not allow these things in teh future. But IMO...there has been few close games in this year IPL. IMO..the pitches has been the most varied of all the other IPL...& it has given bowlers some chance...but the teams itself are all struggling & consistency is missing. I expect this to change though by next end of next week. Also Cricket fatigue is a big reason.
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Desi Cartman Newbie

Desi Cartman

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I havent seen more than 5 games ..and even those games I didnt watch with interest and was switching channels or was on ICF for most of the time. Its just boring .. plus dilli is losing and I think CSK has unfair advantage as they have retained most of their key players. Somehow MSD , Raina etc agreed to take a lot less money than Y Pathan. Just doesnt make sense

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Zap_Brannigan Newbie

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Somehow MSD ' date=' Raina etc agreed to take a lot less money than Y Pathan. Just doesnt make sense[/quote'] Although every retained player's auction rate was fixed (i.e. 1.8 million for the 1st player. 1.3 million for the next), their actual rate could have been anything. This was done so that the franchise and the player can directly negotiate their fees without IPL fixing a rate. The actual fees paid out to these players hasnt been revealed yet but one poster suggested that he read somewhere that Sachin was getting more than Gambhir. I also believe that Dhoni is also getting pretty high amount. It is actually Raina and Vijay who missed out as both would have gone higher than 2 million (based on Tiwary's, Utappa's and Rohit sharma's rate) but probably wasnt given as much. Even Malinga and pollard might have missed out but foreign players was such a lottery.
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Desi Cartman Newbie

Desi Cartman

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Although every retained player's auction rate was fixed (i.e. 1.8 million for the 1st player. 1.3 million for the next), their actual rate could have been anything. This was done so that the franchise and the player can directly negotiate their fees without IPL fixing a rate. The actual fees paid out to these players hasnt been revealed yet but one poster suggested that he read somewhere that Sachin was getting more than Gambhir. I also believe that Dhoni is also getting pretty high amount. It is actually Raina and Vijay who missed out as both would have gone higher than 2 million (based on Tiwary's, Utappa's and Rohit sharma's rate) but probably wasnt given as much. Even Malinga and pollard might have missed out but foreign players was such a lottery.
why have they not made these figures public ? isnt there a limit on max spend on players by each franchisee
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Zap_Brannigan Newbie

Zap_Brannigan

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why have they not made these figures public ? isnt there a limit on max spend on players by each franchisee
Probably because it will look unfair if the fees are really high and way over the limit. We still have no idea on how much MI bid on pollard in IPL 3. The value of Sachin to MI (and Dhoni to CSK) is way over than what a franchise can bid on them if they work within the limit. The IPL and some of the franchises couldnt come to an agreement on how to handle the players. So they came up with this one. This was the only way franchises could have retained their biggest Indian players. Its probably not fair to some but atleast Sachin and Dhoni made bank. This also led to massive windfall to the likes for tiwary, pathans,rohit and utappa.
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Stuge Proficient

Stuge

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I watch it when I can. I don't change my plans for IPL..LoL like I did for World cup or Test matches. .
thats what I wanted to say the feelling when India plays is entirely different . Nation comes first to me then state .of-course things start at state level ,but this is different .
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