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http://www.rediff.com/news/report/sachin-tendulkars-last-rites-act-condemned/20120822.htm Have you seen this Sahara Q shop advertisement? (External link). Any India [ Images ]n will feel awful to see Sachin Tendulkar [ Images ] performing the last rites and Yuvraj Singh [ Images ] digging a grave. The advertisement also features Team India skipper M S Dhoni [ Images ], Virendra Sehwag [ Images ] and Virat Kohil. The "in-auspicious scenes" performed by none other than Sachin Tendulkar, a member of Parliament, is being objected, and even the Board of Control for Cricket in India has got the complaints. Now, a few top leaders of the cricketing world and even the master blaster himself wants to withdraw the advertisement or at least some footage of it. Sachin being Sachin may be able to get relief by getting his "last rites act" removed, but somehow the interested parties are refusing to remove Yuvraj Singh's footage from the advertisement. Before the issue becomes viral, cricket managers in the country are busy debating what to do about the advertisement where the who's who of the Indian cricket team are "digging their own grave" to sell the new retail chain shop. The Sahara India Pariwar is, for the first time, entering the lucrative retail market estimated to be $350 billion with their high claims of "completely adulteration-free" shops. The copy writing of this particular advertisement is so obnoxious that it almost threatens that if you won't buy from the Sahara shop, the consumers will meet the fate -- meaning death -- as suggested by our great cricket stars including Sachin and Dhoni. A sports event manger, who owns a successful company, asked, "Did Sachin not read even the story-board before acting in such an advertisement?" Really...What was Sachin thinking while doing the Ad...
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Wait - hang on? The advertisement may be crude but is it causing any harm - NO? Let it run on TV and you don't endorse it. Why do we have to get "touchy" about everything around?

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Sahara people never had any taste.But what is wrong with these guys?I am sure Tendulkar could have refused to do the last rites scene.It is not in good taste.

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Its just a very poorly made ad. I don't find anything in 'poor taste' whatsoever. Sahara claims that their products pass certain quality standards and those of other companies don't. As long as they can back those claims, we shouldn't be complaining. If we saw Tendulkar in one of those public welfare ads that portray the ill-effects of rash/drunk driving by performing the last rites on the driver who lost control of his vehicle, would we still be repulsed by it? This ad is just trying to create some kind of awareness, by highlighting the pitfalls of buying substandard products.

Posted
Its just a very poorly made ad. I don't find anything in 'poor taste' whatsoever. Sahara claims that their products pass certain quality standards and those of other companies don't. As long as they can back those claims, we shouldn't be complaining. If we saw Tendulkar in one of those public welfare ads that portray the ill-effects of rash/drunk driving by performing the last rites on the driver who lost control of his vehicle, would we still be repulsed by it? This ad is just trying to create some kind of awareness, by highlighting the pitfalls of buying substandard products.
+1 there is nothing offensive about the ad...but it is a poorly made ad..did not capture my attention at all plus sachin looks really odd in this new hairstyle
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