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FIFA World Cup Brazil 2014,12th of June - 13th of July


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World Cup walloped social-media records

On Facebook, Sunday's final between Germany and Argentina alone spurred 280 million interactions by 88 million people, according to the company. That easily surpassed the former champ, last year's Super Bowl, with its 245 million interactions. Things were similarly fast and furious on Twitter, where the match was inspiring more than 618,000 tweets per minute, a new record for the site. There were a total of 32.1 million tweets about the match. From June 12 to July 13, 350 million people generated a massive 3 billion World Cup posts, comments and likes, according to Facebok. In just its first week, from June 12-18, the tournament inspired 459 million Facebook interactions -- more than this year's Super Bowl, the Academy Awards in March and the Sochi Winter Olympics combined. FIFA, international soccer's ruling body, says that more than 1 billion people engaged with World Cup content through its website, social media accounts and mobile app. The official FIFA app became the biggest sports-event app ever, with 28 million downloads, 451 million Facebook users were reached by FIFA's page and its Instagram account rocketed from 42,000 followers to nearly 1 million in 31 days.
http://edition.cnn.com/2014/07/14/tech/social-media/world-cup-social-media/index.html
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