India-Australia Test series earns highest TV rating in 4 years

[Prudent]

The television broadcast of the recently-concluded India-Australia Test series has garnered highest average rating for a Test series played by India in the past four years. ESPN STAR Sports’ commitment for enhanced viewer engagement with the introduction of Hindi commentary simulcast found favour with cricket fans as it contributed 40 per cent of the overall ratings at an impressive average rating of 2.05 TVR. About 9.28 crore people watched the telecast. The India-Australia series has delivered almost 50 per cent higher ratings as compared to the previous India-Australia series played in Australia in the year 2011-12 which averaged 1.37 TVR. The four-Test series also delivered 22 per cent higher ratings than the India England Test series played earlier this season, which delivered an average of 1.68 TVR. The TV ratings peaked at 3.2 TVR on the eventful third day of the fourth Test match when Cheteshwar Pujara made a quickfire 82 in India’s pursuit for victory. Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt Ltd, said, “We are extremely delighted with the results. Our approach to the presentation of Indian cricket has been a game changer in many ways. The introduction of Hindi commentary feed has done well and so has our strong web offering through starsports.com which allows consumers to get in the game online. http://www.thehindubusinessline.com/marketing/indiaaustralia-test-series-earns-highest-tv-ratings-in-4-years-espn/article4595009.ece

[yoda]

Did they really have ratings during the 2001 series? I can't imagine this being higher than 01.

[G_B_]

bodes will for test cricket in india while people maybe hesitant to goto the grounds, there is still a market for that form of the game.

[ganeshran]

Did they really have ratings during the 2001 series? I can't imagine this being higher than 01.

:hmmm: TV viewership in 2001 would have been a fraction of what it is today. The raw numbers would easily be higher for this series

[vvvslaxman]

Tell that to Warner

[putrevus]

It just shows Indians love winning more than they love Sachin.

[kubrickian]

Good to know test cricket's popularity has increased and not dying as some people have been pointing out.

[Junyfan]

good to see real kirkut fans increased .

[cowboysfan]

It just shows Indians love winning more than they love Sachin.

:giggle::giggle: