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Sir john

By Sir john
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Sachin=GOD Newbie

Sachin=GOD

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RIL chief Mukesh Ambani joins M&M boss to back India’s 1st genre-specific channel 'Epic TV'

MUMBAI: After Anand Mahindra, it's the turn of India's richest billionaire Mukesh Ambani to once again turn a venture capitalist and back a new media venture that is due to go on air mid-August. "Epic TV" - a niche entertainment pay channel will be India's first to showcase genre specific content related to history, folklore and mythology. Set up in October 2012, Epic Television Network is being led by Mahesh Samat, former managing director of Walt Disney Company who left the multi-national last year after a four year stint. But interestingly, through this investment Mahindra and Ambani each have a 25.8% stake in the company and together have financial control. Even though the quantum of their investments and other financial details are not yet disclosed, according to industry sources there is an initial commitment of Rs 100 crore from the group of "angel investors." The amount can increase going forward depending on the business and expansion plans. Samat himself has a 48.5% stake in the venture, as per the company's filing with the Registrar of Companies (RoC). A Reliance spokesperson confirmed the development but said the investment by Ambani is "in his personal capacity." The investment in Epic TV is routed through Reliance Ports and Terminal Ltd, one of Ambani's personal companies. Mahesh Samat, Managing Director, Epic Television Network refused to comment about his investors. Samat in an earlier interaction had said a group of four investors has been instrumental in propping up his unique start-up but refused to divulge specific details. Only the name of Mahindra became public last month. Even though Mahindra or Ambani are neither present in Epic's board, senior M&M executives RohitKhattar and ZhoobenBhiwandiwala are going to be the representatives. The focus on niche content to be a clutter breaker is what attracted Mahindra at first who subsequently roped in his close friend Ambani to support Epic, said people closely following the developments. While Mahindra is known for his passion for the liberal arts and had studied film making at Harvard, Ambani himself is also a movie and entertainment buff. " This is a lucrative investment. Epic will create a new genre altogether and post digitisation, the scope of pay TV will also grow exponentially, " said a RIL executive. "The idea is to be entertaining. Be episodic and build characters, actually investigate our past, create characters set in history to help us understand our history better and yet be entertaining," explained Samat. He however is clear that Epic will not be a general entertainment channel (GEC) like STAR Plus or Colors. Industry sources add that around six shows have already been commissioned and one of the period shows is based on a Sherlock Holmes like sleuth set in the backdrop of Mughal India. :aha: Currently Samat's focus is on creating intellectual property for Epic and then leveraging the IP into verticals like publishing, live events, theatre as well as syndication. While the channel is the first offering, the investors are open to adding other channels, though not in the areas of news, music or youth. mukesh-ambani-and-mahindra-making-an-epic-on-tv.jpg
http://economictimes.indiatimes.com/news/news/by/industry/media/entertainment//media/RIL-chief-Mukesh-Ambani-joins-MM-boss-to-back-Indias-1st-genre-specific-channel-Epic-TV/articleshow/20963664.cms been waiting for such a channel for long time.
Sachin=GOD Newbie

Sachin=GOD

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^ Hope no reality shows and channel is accessible thru internet.
as of now they are saying it won't be a general entertainment channel.....lets see if they can maintain good standards.
beetle Rising Star

beetle

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Still the most beautiful angel around. :heart:
She has to be India's worst dressed celebrity....:blink:all that money and the best designers at her feet....:((
bulbul Newbie

bulbul

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as of now they are saying it won't be a general entertainment channel.....lets see if they can maintain good standards.
Didnt read entire artcile,did they mentioned any similarity with any other channels from around world?
SLICKR392 Newbie

SLICKR392

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thats her recent pic?
No idea.
She has to be India's worst dressed celebrity....:blink:all that money and the best designers at her feet....:((
Yeah, she wears the most horrific ones to the red carpet every year and yet so beautiful. :give_rose:
Sachin=GOD Newbie

Sachin=GOD

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JP Dutta, Sunny Deol back with Border 2

After a whopping 16 years, director JP Dutta and actor Sunny Deol are back with the second installment of the Border franchise, based on the real occurrences of the Indo-Pakistan 1971 war. While there was a lot of speculation over the sequel of the 1997 blockbuster, putting all conjectures to rest, the makers have finally roped in Sunny, 56, as one of the film’s leads. Sunny, who essayed the role of a Sikh commanding officer in the original Border, won’t play a Sikh but will be seen in a commanding officer’s avatar in Border 2, an adaptation from real life events. “We are happy to announce that Sunny Deol will be part of the film’s starcast and is an integral part of the film. Other names are in deliberating stages,” says the film’s official spokesperson. The sequel will go on floors by the end of October.
http://www.hindustantimes.com/Entertainment/Bollywood/JP-Dutta-Sunny-Deol-back-with-Border-2/Article1-1094474.aspx :nice:
ℳαѕαℓαтωεaкs ‏@masalatweaks 4h Sunny Deol to team up with JP Dutta for 'Border 2' . . Meanwhile,Pakistan is confused "Abey ye doosra border kahan hai.. check karna zara"
Lol
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