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Posted
4 minutes ago, coffee_rules said:

Yes the key phrase is as far as you know and you know wrong. It is most certainly not a BJP introduced word to target minorities :hysterical: BJP is a bogeyman for even educated Tamilagans 

 

“‘Sanatana’ may not have been coined by the BJP, but it is undeniably being amplified predominantly by BJP supporters today. The real question is: why has it suddenly become so politically important after all these years?

I closely analyze social media narratives, especially on Twitter/X, and observe how coordinated messaging emerges. From what I’ve seen, this particular narrative is being pushed almost exclusively by BJP supporters. That itself is not the issue. The concern is how some of these narratives end up creating divisions among Tamil Hindus, often portraying people with different cultural or political views as “pseudo intellectuals” or somehow less authentic.

If people in Tamil Nadu choose to follow their own traditions and social outlook, that choice deserves respect. Attempts to impose a singular identity or ideological framework naturally create resistance.

The sudden outrage around “Sanatana” on social media feels politically manufactured to many people here. Instead of accepting electoral setbacks gracefully and trying to connect with voters through governance, development, or policy, there seems to be a continued effort to mobilize people primarily through religious narratives. The perception among many is that religion is being used as a political entry point into Tamil Nadu.

A large section of people in Tamil Nadu do not even use or relate to the term “Sanatana” in everyday life. That is why many see this campaign as an artificial narrative rather than an organic social movement.

Much of the backlash from Tamil Hindus reflects this exact sentiment. People can sense when politics begins to resemble a “divide and rule” strategy, where communities are subtly grouped and polarized for electoral gains. Many believe the goal is to consolidate Hindus under one umbrella identity, assuming that is the only way to build political support in the state.

There is also the larger role of digital propaganda. BJP has spent enormous amounts on social media and digital campaigns over the years, reportedly among the highest political digital spends globally. Critics argue that many of these outrage cycles and trending narratives are not spontaneous, but carefully amplified through coordinated online ecosystems. BJP spent over 364 million dollar which is more than US democratic party which spent 350 million dollar on digital media

 

So the current wave of outrage is not surprising to many observers. They see it as part of a larger political communication strategy rather than a genuine grassroots cultural concern.”

Posted
33 minutes ago, diga said:

Someone not using the word in public discourse doesn't mean the word never existed in Sanskrit texts or in ancient Tamil... Periyarists have been brainwashed to think in only one perspective 

It was pretty common among Brahman’s in Tamil Nadu earlier, but EVRists  and dumeels most of them away and the remaining brand don’t use the word anymore. It doesn’t mean it was not known to people.

Posted
13 minutes ago, vvvslaxman said:

 

“‘Sanatana’ may not have been coined by the BJP, but it is undeniably being amplified predominantly by BJP supporters today. The real question is: why has it suddenly become so politically important after all these years?

I closely analyze social media narratives, especially on Twitter/X, and observe how coordinated messaging emerges. From what I’ve seen, this particular narrative is being pushed almost exclusively by BJP supporters. That itself is not the issue. The concern is how some of these narratives end up creating divisions among Tamil Hindus, often portraying people with different cultural or political views as “pseudo intellectuals” or somehow less authentic.

If people in Tamil Nadu choose to follow their own traditions and social outlook, that choice deserves respect. Attempts to impose a singular identity or ideological framework naturally create resistance.

The sudden outrage around “Sanatana” on social media feels politically manufactured to many people here. Instead of accepting electoral setbacks gracefully and trying to connect with voters through governance, development, or policy, there seems to be a continued effort to mobilize people primarily through religious narratives. The perception among many is that religion is being used as a political entry point into Tamil Nadu.

A large section of people in Tamil Nadu do not even use or relate to the term “Sanatana” in everyday life. That is why many see this campaign as an artificial narrative rather than an organic social movement.

Much of the backlash from Tamil Hindus reflects this exact sentiment. People can sense when politics begins to resemble a “divide and rule” strategy, where communities are subtly grouped and polarized for electoral gains. Many believe the goal is to consolidate Hindus under one umbrella identity, assuming that is the only way to build political support in the state.

There is also the larger role of digital propaganda. BJP has spent enormous amounts on social media and digital campaigns over the years, reportedly among the highest political digital spends globally. Critics argue that many of these outrage cycles and trending narratives are not spontaneous, but carefully amplified through coordinated online ecosystems. BJP spent over 364 million dollar which is more than US democratic party which spent 350 million dollar on digital media

 

So the current wave of outrage is not surprising to many observers. They see it as part of a larger political communication strategy rather than a genuine grassroots cultural concern.”

Dude, you must be an AI bot or an  know it all of all things about Tamil Nadu people. I have many Tamil friends who are outraged when the bastard called Sanathna as dengue and malaria outside of assembly,. This chutiya face a lot of backlash then,  there were a lot of court cases and even politicians 

 like Pawan Kalyan spoke against it and he said those who speak of eradicating Saatana will be eradicated soon and evidently it happened for the DMK. So, this time he said it or rather slipped it at the end of his speech in the assembly, so he will not be faced with any legal issues. For somebody who is monitoring all of social media chatter on this issue, you can stop defending Udayanidhi and  youb can sit this one out.

Posted
6 minutes ago, coffee_rules said:

It was pretty common among Brahman’s in Tamil Nadu earlier, but EVRists  and dumeels most of them away and the remaining brand don’t use the word anymore. It doesn’t mean it was not known to people.

Not it was not common. Brahmins constitute about 1.5% or so in TN. It is certainly not common. It is  just viewed as a dog whistle. 

Posted
14 minutes ago, coffee_rules said:

It was pretty common among Brahman’s in Tamil Nadu earlier, but EVRists  and dumeels most of them away and the remaining brand don’t use the word anymore. It doesn’t mean it was not known to people.

Ramanujacharya who prophesied about vishishta advaita is a forgotten entity in TN

Posted
2 minutes ago, diga said:

Jagan or his father visiting Tirupati doesn't mean anything... They do it to exploit the gullibility of the masses and ofcourse the temple coffers 

ONy gullible people i see are the ones who parrot whatever BJP  IT cell says.

Posted
1 minute ago, vvvslaxman said:

ONy gullible people i see are the ones who parrot whatever BJP  IT cell says.

One can't beat the people of Kumari kandam

Posted
6 minutes ago, coffee_rules said:

Dude, you must be an AI bot or an  know it all of all things about Tamil Nadu people. I have many Tamil friends who are outraged when the bastard called Sanathna as dengue and malaria outside of assembly,. This chutiya face a lot of backlash then,  there were a lot of court cases and even politicians 

 like Pawan Kalyan spoke against it and he said those who speak of eradicating Saatana will be eradicated soon and evidently it happened for the DMK. So, this time he said it or rather slipped it at the end of his speech in the assembly, so he will not be faced with any legal issues. For somebody who is monitoring all of social media chatter on this issue, you can stop defending Udayanidhi and  youb can sit this one out.

 

Let me guess your BJP supporting Tamil friends?  :) I know some too. I don't like udayanithi too. If he says "Hindus should be eradicated" i am sure Tamil hindus will be raising protest as well. 

Posted
5 minutes ago, vvvslaxman said:

 

Let me guess your BJP supporting Tamil friends?  :) I know some too. I don't like udayanithi too. If he says "Hindus should be eradicated" i am sure Tamil hindus will be raising protest as well. 

They are Admk fans till Jaya and NOTA now. 

Posted

Sanghis don't understand Tamil Nadu and its politics. Tamilians think that Sanatana is an attempt to push North Indian Hindu beliefs down south (and the necessary Hindi imposition). If BJP wants to do well in Tamil Nadu, they should disinvest from that strategy and that diatribe. 

 

Posted
27 minutes ago, coffee_rules said:

like Pawan Kalyan spoke against it and he said those who speak of eradicating Saatana will be eradicated soon and evidently it happened for the DMK. So, this time he said it or rather slipped it at the end of his speech in the assembly, so he will not be faced with any legal issues. For somebody who is monitoring all of social media chatter on this issue, you can stop defending Udayanidhi and  youb can sit this one out.

Vijay has the same beliefs as what DMK does. He's provided an alternative to DMK and AIDMK. Doesn't mean his core idealogies have changed. most Tamil Nadu people don't care for religion when it comes to Politics. Tambrahms do but not Tamilians in general. 

 

Posted (edited)
10 minutes ago, bsriharsha said:

Sanghis don't understand Tamil Nadu and its politics. Tamilians think that Sanatana is an attempt to push North Indian Hindu beliefs down south (and the necessary Hindi imposition). If BJP wants to do well in Tamil Nadu, they should disinvest from that strategy and that diatribe. 

 

Another know it all of Tammy’s. You have no idea why Stalin Jr  said it in the assembly this time.. you can go aboutb name calling Sangihis, chaddis and reduce the argument to a binary. Sanathana is not a BJP coined  word.. a lot of tamilians  know about it, but silent because they are not heard in the mainstream politics, media and popular culture. It has become a fashion to ridicule these traditional Hindu words among dumeels

Edited by coffee_rules
Posted (edited)
11 minutes ago, bsriharsha said:

Vijay has the same beliefs as what DMK does. He's provided an alternative to DMK and AIDMK. Doesn't mean his core idealogies have changed. most Tamil Nadu people don't care for religion when it comes to Politics. Tambrahms do but not Tamilians in general. 

 

Vijay 

Sold them a dummy Tamilians bought it.  Admk is decimated after Jaya, DMK is trying to be relevant using the same old anti-Hindu rhetoric to re-energize their base voters. 

Edited by coffee_rules
Posted (edited)
33 minutes ago, bsriharsha said:

Sanghis don't understand Tamil Nadu and its politics. Tamilians think that Sanatana is an attempt to push North Indian Hindu beliefs down south (and the necessary Hindi imposition). If BJP wants to do well in Tamil Nadu, they should disinvest from that strategy and that diatribe. 

 

But do you understand sanatan is bharatiya name for religion practiced in India.

 

Hindu, indu etc. are terms  coined by outsiders derived from Sindhu and Sindh.

 

Sanatan and Hindu is one and the same thing just like Bharat and India.

 

If in census 87% Tamils self declared as Hindu , then that means they are sanatani (I hear that  large percentage is hindu just on paper, but a bigger percentage is actually Hindu/sanatani).

Edited by randomGuy
Posted
12 minutes ago, bsriharsha said:

Sanghis don't understand Tamil Nadu and its politics. Tamilians think that Sanatana is an attempt to push North Indian Hindu beliefs down south (and the necessary Hindi imposition). If BJP wants to do well in Tamil Nadu, they should disinvest from that strategy and that diatribe. 

 

These two card trick of   creating an imaginary enemy and trying to polarize people against that enemy will fail to land here as people with different ideologies co-exist peacefully. WIthin same family. Look at Ilayaraja. He is a christian embracing hinduism, his son started praticing islam.  They co-exist. It is not an issue. This fear mongering strategy of "All will be converted into christian"  will have very little impact. LIve and let live is the general ideology here. Almost all narratives are about TN are carefully orchestrated by BJP's IT cell (where they spend millions of dollars).   Some of the messages are exactly the same but different  IDs.  Easy to identify them.  THey don't usually respond to your replies. THey will jut post and move on. 

 

Screenshot-2026-05-12-220943.jpg

Posted
21 minutes ago, coffee_rules said:

Vijay 

Sold them a dummy Tamilians bought it.  Admk is decimated after Jaya, DMK is trying to be relevant using the same old anti-Hindu rhetoric to re-energize their base voters. 

Vijay won mainly because of women voters. 40% of women voted for him. 31% men voted for him.  It is a significant gap.  One of this campaign theme is "Women safetY' which somehow got enough attention. 

Posted (edited)
18 minutes ago, randomGuy said:

But do you understand sanatan is bharatiya name for religion practiced in India.

 

Hindu, indu etc. are terms  coined by outsiders derived from Sindhu and Sindh.

 

Sanatan and Hindu is one and the same thing just like Bharat and India.

 

If in census 87% Tamils self declared as Hindu , then that means they are sanatani (I know a large percentage is crypto).

The the way, the word, Sanathana is abused, it is normalized with the anti-Hindu movements  since EVR times followed by Anna in DK, DMK and the rhetoric against normal Hinduism in  mainstream politics and media, movies, etc. So the young people millennials,genZ are used to this rhetoric on Sanathana and they think it is only about the caste system. They have no idea that Sanathana is not equivalent to the caste system as is followed by the rich  zamindars who oppressed the lower castes. But the rest of the country know  Sanathana is about their core beliefs and it is time to educate the Tamilagans. I think they use the word Sanatana to mean Shoshit, peedith vanchit alpasankhyak  

words used by North Indians.

Edited by coffee_rules
Posted (edited)
17 minutes ago, vvvslaxman said:

Vijay won mainly because of women voters. 40% of women voted for him. 31% men voted for him.  It is a significant gap.  One of this campaign theme is "Women safetY' which somehow got enough attention. 

That is strange women safety was not an issue  in TN and also the drug issue. Never heard of any drug issues among  Tamilagans  as we hear about Punjabis. Is drugs a big problem in Tamil Nadu? I seriously don’t think so. Those two issues were manufactured for the election I guess.

Edited by coffee_rules
Posted
1 minute ago, coffee_rules said:

That is strange women safety was not an issue  in TN and also the drug issue. Never heard of any drug issues among. Tamilagans  let me hear about Punjabi.s. Is drugs a big problem in Tamil Nadu? I seriously don’t think so. Those two issues were manufactured for the election I guess.

Drug is not a problem either. Women were already dead set on voting for him. They needed a reason. They also convinced their parents to vote for him.  Without women votes Vijay was not winning this. TN had a record voting percentage 85% or something. Let us say "silent voters" who chose to abstain came in droves and voted for him.  Bit like Trump effect against Hillary.

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