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India's new Nike shirt launch


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Posted
Why do they regularly change jerseys when the main sponsor is the same?
One reason is to make money. People buy these jerseys and Nike earns money from these. Another is free advertisement :hatsoff:
Posted
One reason is to make money. People buy these jerseys and Nike earns money from these. Another is free advertisement :hatsoff:
I never bought this 'make money' arguement. They were advertising on the old jersey too. That is the whole point o sponsorship. Does this 're-launch' really make more money? They are going to sell jerseys anyways. Are people ( Indians especially) so crazy that they will buy an official Indian jersey just because there is a new one in the market. Would they still buy it if they have an earlier version?
Posted
I never bought this 'make money' arguement. They were advertising on the old jersey too. That is the whole point o sponsorship. Does this 're-launch' really make more money? They are going to sell jerseys anyways. Are people ( Indians especially) so crazy that they will buy an official Indian jersey just because there is a new one in the market. Would they still buy it if they have an earlier version?
There is always a market for everything. There are indians who buy DVDs. I have never bought one :--D. The past 3 days or so we are also talking about Nike. Every channel is discussing the new 'Nike' jersey. So that is free advertising for them with minimal investment.

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