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The challenge involves daring a person to dump a bucket of ice water over their head within the next 24 hours, or else donate money — usually $100 — toward fighting ALS. Even if a person completes the challenge, they're more than welcome to donate money too. Once a person completes the challenge, they're also supposed to dare several other people — usually three — to participate, which is why the challenge has been growing and growing. WHAT'S ALS? ALS is amyotrophic lateral sclerosis, but you probably know it better as Lou Gehrig’s disease. It's a fatal disease that makes people who get it lose muscle control, including the ability to eat, speak, and breathe. Life expectancy for those with it is between two and five years, and the only drug available for it is only able to extend that by a few months. SO WHO'S TAKEN THE CHALLENGE? A lot of people — and a lot of famous people too. The latest trend is for tech executives to take it on: we've seen Mark Zuckerberg, Satya Nadella, Phil Schiller, and Dick Costolo in just the past day. But it's far more than that. Justin Timberlake, Jimmy Fallon, The Roots, Matt Lauer, Martha Stewart, and Chris Christie are among the others who have accepted, dunked themselves, and challenged others. President Obama has apparently declined to get soaked, and is instead making a donation. IS THIS ACTUALLY RAISING ANY MONEY? Oh yeah. A lot. The ALS Association received $4 million in donations between July 29th and August 12th — a figure over three and a half times as big as what it received during the same time period last year. Given that the challenge has only gotten bigger in the couple days since, there's good reason to believe that sum is still growing quickly. XS6ysDFTbLU h60Hanm9kng lc5oYP6853o gPN7tD6yi1o b_kdke345NQ _XOgsIAUpxI 7e806EADnls 3YDxB6hXWYc

Posted

Did it! And also donated $30 which I was exempt from acc to the challenge. Would have loved to have donated more but: 1) being a college student dont really have money. 2) despite the disease, there are several more serious diseases i have been exposed to which I care about more. But still I would disagree with people who say that this challenge is stupid and ppl do it for fun and likes' because no way would i have heard abt it if not for this.

Posted

I understand the charity aspect but it seems as if most idiots on fb are doing this just for fun and tell. no mention of this charity at all.

Posted
I understand the charity aspect but it seems as if most idiots on fb are doing this just for fun and tell. no mention of this charity at all.
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Posted

This campaign has certainly resulted in a lot of water being wasted BUT it has also been extremely effective - they have raised $31.5 million since July 29 (as compared to just $1.9 million raised in this period last year).

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