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:--D Does TOI target the Hindu though, or was that a generic ad ? Throws my mind back a decade, it was early morning on 09/12 and some friend asked "hey, you guys heard of this Laidon ?"

Posted

Indirectly hitting a competitor in an advertisement is is usually frowned upon in the world of advertising. Especially ads like these. It's not a good practice. Either have the balls to directly show that you are better - compare growth rates, compare subscription numbers etc. Or just go and promote your product. I wonder if the Advertising Standards Council of India will step in. They probably wont if TOI does not complain.

Posted
Indirectly hitting a competitor in an advertisement is is usually frowned upon in the world of advertising. Especially ads like these. It's not a good practice. Either have the balls to directly show that you are better - compare growth rates' date=' compare subscription numbers etc. Or just go and promote your product. I wonder if the Advertising Standards Council of India will step in. [b']They probably wont if TOI does not complain.
They'd probably have the worst marketing team in the world if they don't do anything about this.. clearly a jab at them.."stay ahead of the times"...lol The better one that I can remember is Dhoni's spoof of Harbhajan's "have i made it large"...hahaha,
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