Mariyam Posted October 29, 2013 Posted October 29, 2013 I came across this ad a few hours ago 3y2_Cc7newM I'm sickened by the blase, stereotypical and caticature-esque portrayal of certain communities. The washerwomen are shown to be dressed in typical Maharashtrian fisherwomen attire. One might overlook this minor flaw, in the hors d'ouvres, but the main course is just as bad. At an ersatz Dhobhi Ghat, these washerwomen scare away a washerman dressed as a typical North Indian dhobi while he is brushing his teeth. Creative license or ill humoured and subtle hate-mongering? Discuss.
Detonator Posted October 29, 2013 Posted October 29, 2013 Looks like ur third eye has opened all of sudden. Tasted the own medicine I guess. Such kind of ads are around for a very long time. They dont change anything. A lot of ads poke fun on every community, sardars and tamils are amongst the most acceptable targets.
Mariyam Posted October 29, 2013 Author Posted October 29, 2013 @ Detonator "Tasted the own medicine I guess" I have no idea what you are talking about.
Detonator Posted October 29, 2013 Posted October 29, 2013 @ Detonator "Tasted the own medicine I guess" I have no idea what you are talking about. Forget it. :D Stereotyping is very useful when you're making an ad or short film. it lets ad makers save a lot of space and time that they'd otherwise have to describing something in detail. Its like a short cut to reach the audience. The above ad is an example of lack of talent of the creator. Its very nasty to make fun common ppl. While we can enjoy if they make a cliche-esque film with a stereotyped politician or an actor or some super rich person, but today Indian mass media has degraded into a very cruel and vulgar system, which mocks the poor. Satire shld only used by the powerless against powerful not the other way around.
veer Posted October 29, 2013 Posted October 29, 2013 I doubt that it was intentional.. just an over look. But, it wasnt anything that insulting.. you cant tell fromt that boy's face that he is North Indian..
coffee_rules Posted October 29, 2013 Posted October 29, 2013 There is sexist stereotype at play here. Women are working, while men laze around brushing teeth at an odd hour or sitting in a chair. As if the other way around is impossible to imagine.
rahulrulezz Posted October 29, 2013 Posted October 29, 2013 I came across this ad a few hours ago 3y2_Cc7newM I'm sickened by the blase, stereotypical and caticature-esque portrayal of certain communities. The washerwomen are shown to be dressed in typical Maharashtrian fisherwomen attire. One might overlook this minor flaw, in the hors d'ouvres, but the main course is just as bad. At an ersatz Dhobhi Ghat, these washerwomen scare away a washerman dressed as a typical North Indian dhobi while he is brushing his teeth. Creative license or ill humoured and subtle hate-mongering? Discuss. umm how did you come to this conclusion... If this ad is supposedly showing what you are saying then its actually quite a serious case of racismm
FischerTal Posted October 29, 2013 Posted October 29, 2013 [ame=http://m.youtube.com/watch?v=9H0xPWAtaa8]Volkswagen Game Day 2013 Commercial | Get In. Get Happy. - YouTube[/ame] I love this ad. "Wicked coffee, Mr.Jim" :haha:
Mariyam Posted October 30, 2013 Author Posted October 30, 2013 I doubt that it was intentional.. just an over look. But' date=' it wasnt anything that insulting.. you cant tell fromt that boy's face that he is North Indian..[/quote'] Well they show a guy brushing his teeth by a large water body. Behaviour which is typical of people from North India. What they are implying is obvious. Chhora Ganga kinarewala et al. Join the dots. Besides, most Dhobis in Mumbai (where this ad seems to have been shot) are from North India.
Zanjeer Posted October 30, 2013 Posted October 30, 2013 Bollywood movies have already done this. Nothing new.
DomainK Posted October 30, 2013 Posted October 30, 2013 There is sexist stereotype at play here. Women are working' date=' while men laze around brushing teeth at an odd hour or sitting in a chair. As if the other way around is impossible to imagine.[/quote'] I don't think it's sexist. The target audience for the ad and the brand is the common Indian middle class housewife that does the washing. The ad has to show how easy washing has become for a woman because of the product. And yes, while the typical Indian middle class woman wakes up early and does her household work, the typical India middle class male wakes up and lazily prepares himself for his work outside. The ad is not expressing or promoting an opinion or a trend. It's just addressing the society.
veer Posted October 30, 2013 Posted October 30, 2013 Well they show a guy brushing his teeth by a large water body. Behaviour which is typical of people from North India. What they are implying is obvious. Chhora Ganga kinarewala et al. Join the dots. Besides, most Dhobis in Mumbai (where this ad seems to have been shot) are from North India. Looks like there is more racism in your mind than in ad... :cantstop:
randomGuy Posted October 30, 2013 Posted October 30, 2013 Looks like there is more racism in your mind than in ad... :cantstop: plus 1 to that.
CSK Fan Posted October 30, 2013 Posted October 30, 2013 ^^^ All, you guys, seriously, don't you not know Mariyam?
diga Posted October 30, 2013 Posted October 30, 2013 ^^^ All' date=' you guys, seriously, don't you not know Mariyam?[/quote'] Yeah.. Always hiding under the garb of humour, but taking liberty to say anything & everything. Truly mockturtle
Detonator Posted October 30, 2013 Posted October 30, 2013 @ Detonator "Tasted the own medicine I guess" I have no idea what you are talking about. Looks like there is more racism in your mind than in ad... :cantstop: Guess now u got what I meant. :winky: labours aren't just from north. every state has it's share of poor people who migrate to other states. "cow belt labour" has just become a cliche just like how u refer them. even here in coimbatore, a large chunk of labours are from maharastra, working in cotton mills and construction sites. recently a "maharashtra mandal" (headquaters in chennai) is opened to take care of them.
Mariyam Posted October 30, 2013 Author Posted October 30, 2013 Forget it. :D Stereotyping is very useful when you're making an ad or short film. it lets ad makers save a lot of space and time that they'd otherwise have to describing something in detail. Its like a short cut to reach the audience. The above ad is an example of lack of talent of the creator. Its very nasty to make fun common ppl. While we can enjoy if they make a cliche-esque film with a stereotyped politician or an actor or some super rich person, but today Indian mass media has degraded into a very cruel and vulgar system, which mocks the poor. Satire shld only used by the powerless against powerful not the other way around. Thing is, over here to promote the product this stereotype is altogether unnecessary. Just one of those regular ads where using other detergents you still have a yellowish tinge on white clothes but FENA gives you the ultimate white etc would have been a lot less offensive. It seems more an attempt to catch eyeballs by creating controversy. Unfortunately, that works. wrt to your post #17, I am not a Maharashtrian/ native Marathi speaker. Most people in Mumbai are not. Don't know what point you are trying to drive home. :dontknow:
Mariyam Posted October 30, 2013 Author Posted October 30, 2013 Looks like there is more racism in your mind than in ad... :cantstop: Seriously? Me stating an observation makes me racist? Most of the dhobis in Mumbai are North Indians. Most diamond merchants are Gujju. Most kirana shop owners are Marwari. Most butchers are Muslims. These are common observations/ facts. How does stating that make me racist?
Mariyam Posted October 30, 2013 Author Posted October 30, 2013 plus 1 to that. Yeah.. Always hiding under the garb of humour' date=' but taking liberty to say anything & everything. Truly mockturtle[/quote'] Nice. Apart from accusing me of racism and alleging that I have a sense of humour, you have nothing to add to the topic. How typically South Indian!!!
Recommended Posts